A revolution took place in France in June 2021 in the world of outdoor advertising.
The major advertising agencies specializing in outdoor dynamic signage (Digital Out Of Home) have opened their inventory to programmatic sales.
Because DOOH advertising has an important ability to combine precision, agility and localized mass communication, accessibility to programmatic technology is an incredible opportunity for advertisers to follow their audiences in their physical buying journey.
This revolution is brought to the DOOH universe by Hivestack, which offers the first programmatic DOOH solution in France.
Cenareo is in turn preparing to trigger another revolution, this one aimed at major retailers. By choosing to integrate Hivestask into its on-screen communication solution, Cenareo allows major retail chains to convert their screen fleet into a source of advertising revenue, a new playground for advertisers.
Discover the replay of the Webinar organized by the Com Media Observatory between David Keribin, CEO of Cenareo and his guest, Vladimir Chou, VP Demand France at Hivestack for:
- Understand why programmatic DOOH will become an answer of choice, all the more so in a period of post-covid uncertainty
- How to turn your screen fleet into a source of income through monetization
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