Surely you have noticed that the recruitment process is often boring and that it is very difficult to stand out from the crowd in order to attract the best talent. However, a new format has appeared on the networks and is very effective. It's about the video. We explain to you why to place it at the heart of your recruitment process.
Follow the trend
As you probably know, the Video represents 80% of Internet traffic. Social networks are largely responsible for this rapid development. Facebook, Instagram or even LinkedIn swear by video to get all types of messages across. It is therefore necessary to use this new format in order to be able to communicate and reach targets desired because you will ensure visibility on your online content.
A format that is easy to make
If you thought the video was expensive and time-consuming, let us tell you that you were wrong! The video is now available to all of us. Today's smartphones have image quality comparable to that of modern cameras.
In addition, by making your recruitment videos yourself, you will avoid having to bring in a production agency for each video. By using your smartphone, you can Make your video in a few minutes provided you have written your text beforehand! Video recruitment is therefore no longer a problem and is within everyone's reach.
Take for example us and the numerous videos we made in less than 20 minutes and following a storyboard defined in advance. Our video editing application guides you step by step in the production of your video and automatically edits it.
Here is an example:
You will not go unnoticed
Think about the fact that of Many companies are recruiting the same profiles as you. Ask yourself, “What would make this person apply to you instead of another company?”
With this reflection, you will be able to guide your recruitment video. Do not hesitate to play the card of humor or transparency because this will reassure your candidate. Show him, in the time of drawing illustrations, the life that awaits him if he applies to you. You can show your premises, your teams etc. The video possibilities are endless and much more effective than a simple job description.
Recruiting videos will allow you tobe transparent with your candidates and to have “direct” contact with them. This will show that your hiring process is important to you. You will thus be able to share the good atmosphere of your company, which is a decision-making factor for applicants today.
You are targeting qualified profiles
Finally, the production of a recruitment video will make it possible to select your candidates. Personalize your message by adding keywords in particular or by basing your words on certain details. You will be sure that the people applying after this video will match your job offer.
Unlike traditional job descriptions where you simply have to click on a button to send your resume and cover letter, the video must be watched in its entirety to be understood. This will save you the wrong candidates and save time.
You can also ask your candidates to send a motivational video. This will show their determination to join your teams and you will have a first vision of the latter. Thanks to this process, you will have the cards in your hands and will see the real motivation of your candidates.
Otherwise, you can also discover our other articles about recruitment below:
#RH: How to recruit the best candidates for your business?
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