“Video is an investment in both budget and time.” A phrase that our salespeople hear regularly. However, today, video is easy to make and less expensive thanks to smartphones. In this article, we'll show you its return on investment and how it benefits your business.
1. It generates traffic.
Today we live in a world overwhelmed by video. It is used everywhere: whether to film a ski run or on the planet Mars. All you need is a camera or a smartphone and that's it! But what do these two uses have in common, will you tell us? They generate traffic to your business page.
When you know that in France the time spent on the Internet is on average four hours and forty-eight minutes per day - according to the study carried out by Hootsuite - and that YouTube is visited more than six hundred forty two million times a month, that makes you think. Making videos will allow you to attract some of these numerous visitors plus those on other social networks.
2. It increases notoriety.
One of the main advantages is that by publishing videos regularly, you increase your brand awareness. It is a fun way to make yourself known, and for the public, to discover you. Whether you're doing a product presentation video or an employee presentation, they will get to know you and encourage them to discover you.
Also, consider the fact that you can't post images on YouTube, which limits the number of possible visitors. In video, you can thus develop your brand and multiply Its use on other platforms such as LinkedIn or Twitter.
3. It improves your SEO
One of the best returns on investment in audiovisual is increasing your ranking on search engines. YouTube, owned by Google, will increase your ranking in Internet searches for each video posted.
Also, when your visitors are watching content on your site, the time spent watching this video will improve your rankings because it indicates that you are bringing relevant content to your audience.
4. She stays on time
And yes A video published online will remain viewable indefinitely. However, you can of course delete it or make it private for various reasons. When you type “illustration plan” on the Internet, you normally find three results, each with different dates. This shows that even if you made this video about ten years ago, it is still accessible to everyone and can bring you traffic years later.
Finally, given that trends are changing, a video about a subject you made two years ago may be trending four years later. Therefore, do not hesitate to shoot new videos and redirect your targets to your old creations.
5. It is an endless reusable format
Instead of making one or two videos a year, Instead, opt to make hundreds. Make your life easier by creating storyboards that you can reuse and save time. The perfect example is the format Fast and Curious because all you have to do is change the questions and only film the speakers. This saves you from post-production at the end of shooting and you can therefore publish your video directly after the interview.
Chez EasyMovie, we make over five hundred videos per year because we use storyboards that have already been created in advance. Filming a video of less than one minute does not take us more than fifteen minutes of shooting. If you also want to shoot your videos on a smartphone without worrying about post-production, take a look at our site
If you liked our article or have questions, feel free to book your time with one of our experts.
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