What is the return on investment for corporate video?

13/12/2018

"Video is an investment both in terms of budget and time". A phrase our sales people hear regularly. Today, however, video is easy to produce and less expensive, thanks to smartphones. In this article, we'll show you its return on investment and how it can benefit your business.

1. It generates traffic.

Today's world is awash with video. It's used everywhere, whether you're filming a ski run or a trip to Mars. All you need is a camera or a smartphone and you're ready to go! But what do these two uses have in common? They generate traffic to your company page.

When you consider that the average time spent on the Internet in France is four hours and forty-eight minutes a day - according to a study carried out by Hootsuite - and that YouTube is visited more than six hundred and forty-two million times a month, it makes you think. Making video will enable you to attract some of these numerous visitors, plus those present on other social networks.

   

2. It increases brand awareness.

One of the main advantages is thatby regularly publishing videos, you increase your brand awareness. It's a fun way for people to get to know you, and for them to discover you. Whether you're making a product presentation video or an employee presentation, they'll get to know you, and you'll encourage them to discover you.

And don't forget that you can't post images on YouTube, which limits the number of possible visitors. With video, you can develop your brand and multiply its use on other platforms such as LinkedIn or Twitter.

3. It improves your referencing

One of the best returns on your audiovisual investment is the increase in your search engine rankings. Google-owned YouTube will boost your ranking in Internet searches for every video you publish.

What's more, when your visitors watch content on your site, the time spent watching that video will improve your rankings, as it indicates that you're bringing relevant content to your audience.

4. It stays in time

Et oui une vidéo publiée en ligne restera consultable indéfiniment. Toutefois, vous pouvez bien évidemment la supprimer ou la rendre privée pour diverses raisons. Lorsque vous tapez sur internet "plan d'illustration", vous trouvez normalement trois résultats ayant chacun des dates différentes. Cela prouve que même si vous avez fait cette vidéo il y a de cela une dizaine d'années, elle reste accessible à tous et peux vous apporter du trafic des années après.

Finally, since trends evolve, a video dealing with a subject you produced two years ago may be trending four years later. So don't hesitate to shoot new videos and redirect your targets to your old creations.

5. It's an endlessly reusable format

Plutôt que de faire une à deux vidéos dans l'année, optez plutôt pour en faire des centaines. Facilitez-vous la vie en créant des storyboards que vous pourrez réutiliser et ainsi gagner du temps. L'exemple parfait est le format fast and curious car il suffit simplement de changer les questions et de ne filmer que les intervenants. Cela vous évite la post-production en fin de tournage et vous pouvez ainsi publier votre vidéo directement après l'interview.

Chez EasyMovie, nous réalisons plus de cinq cent vidéos par an car nous utilisons des storyboards déjà créés à l'avance. Filmer une vidéo de moins d'une minute ne nous prend pas plus de quinze minutes de tournage. Si vous aussi vous voulez filmer vos vidéos au smartphone sans vous occuper de la post-production, faites un tour sur notre site https://www.cenareo.com/fr/solution-video

If you enjoyed our article or have any questions, please don't hesitate to book your time with one of our experts:

Discover also our other articles of the moment:

 

 

The weekly video summary: the solution for internal communication?

 

 

 

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