Analyzing the actions of its internal communication strategy is an essential step. It makes it possible to reach conclusions on the effectiveness of the measures undertaken, in order to continue its efforts or to adjust certain parameters. To make a internal communication survey designed to gather the feelings of employees, the questionnaire is the most suitable tool. In order to better guide your strategy and your internal communication actions, discover how to carry out a internal communication survey comprehensive and relevant.
The 3 steps of creating an internal communication survey
The internal communication survey is intended to help companies to understand the expectations of employees and to ask for their opinion on the actions put in place. In this approach, there are 3 main steps to follow in order to carry out an effective internal communication audit.
1. Determining the objectives of the audit
A company can obtain numerous answers by carrying out an audit of its internal communication strategy. But what are the elements that really motivate the realization of a internal communication survey in yours? Whether it is a question of evaluating the commitment or adherence of employees to the company's culture, the audit makes it possible to gather their feelings and to detect the strengths and weaknesses of its internal communication strategy. Before it is launched, determine the topics for which you want clarification.
2. Define the key indicators to observe
A lot of data can help assess the effectiveness of the measures taken as part of its internal communication strategy, according to its objectives. They can be:
- The engagement rate (clicks, views, likes, likes, comments, shares) of the various communications on the company's internal communication channels;
- The number of publications from collaborators on internal communication tools;
- Emails and newsletters (opening, clicking on links, replying);
- Meetings and events (presence and involvement);
- Overtime, absenteeism and turnover.
3. Analyzing the data collected
Thanks to internal communication survey, teams get the data they need and are useful for in-depth analysis. They provide leads, confirm facts and outline trends; some perspectives deserve to be explored further through more accurate investigations. This analysis phase is essential in order to implement corrective actions aimed at adjusting your internal communication strategy. It must become a systematic reflex, in order to judge the impact, progress and effectiveness of its actions.
Succeeding an internal communication survey: tools and methods
Means exist to facilitate the work of communication teams in the development of a internal communication survey that really meets the company's improvement goals.
Structuring the survey
When creating the internal communication survey, list all the information you want to get. If the survey is about absenteeism, you will most certainly want answers to these questions:
- How do employees describe the atmosphere in their team/company?
- Do they find meaning in their work and in the actions that the company pursues?
- Do the values and culture of the company resonate with them?
- Are their working conditions objectively pleasant?
- Do they feel listened to and valued?
- How do they describe their relationship with management?
Then structure the survey by starting with the most general question and ending with the most specific one.
Ensure the formulation
For a internal communication survey as comprehensive as possible, find the balance with questions asked on a scale of 0 to 10, closed-ended questions, and open-ended questions. Closed-ended questions allow you to obtain clear answers and to easily generate statistics. But open-ended questions are very important for collecting information shared more openly and spontaneously by employees. To ensure the impartiality of the investigation, be careful not to direct your questions; collaborators should not be influenced by expressing an opinion or judgment.
Gather enough data
In order to be able to have a representative sample, be sure to promotion ofthe internal communication survey. Announce the launch of the survey and explain its purpose: why are you implementing this work? What is the objective?
There are many channels for transmitting information and should be mobilized according to what is most effective for your structure. Among the existing tools, the internal communication software has a lot of advantages. The Cenareo solution makes it possible to communicate well and to reach a maximum of employees instantly. Whether they are in person or remotely, your employees will not miss any of your communications thanks to the integration of Cenareo into their digital workplace. Broadcast surveys and get answers live by relaying your campaigns and questionnaires on PC, smartphone and tablet.
Cenareo accompanies you to the success of your internal communication strategy : increase the engagement of your audience and the reach of your publications. Maximize the impact of your corporate initiatives and work for inclusive internal communication focused on listening to employees.
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