Digital signage in the break room: reasons to adopt it

Digital signage is a versatile tool: in a reception area, a screen enhances your brand image for visitors, while in a meeting room, it can be used to animate an in-house presentation. But its use isn't limited to the dissemination of corporate information: digital signage can also play a key role in breakout rooms, which also have a role to play in the smooth running of internal communications. Find out more about the reasons for and benefits of usingdigital signage in break rooms.

Why deploy digital signage in break rooms?

Break rooms are an integral part of the corporate ecosystem and play an active role in employee well-being. It's a space that should be valued just as highly as any other, to create a climate that's conducive to integration for all. Here are three applications fordigital signage in break rooms, a powerful tool for boosting the attractiveness of your content.

Enhance your brand image

Digital signage in the break room makes it possible to offer continuous programming in line with brand identity. The only difference with digital signage in the workplace lies in the content: in the break room, which is designed to offer employees an interval of freedom, the content must remain light and playful. This is an opportunity to be creative in your editorial line and content design, while fully embodying your values. Give priority to dynamic content: highlight your social networks, personalized messages or videos that don't interfere with the interlude that the break room should provide.

Entertaining while informing

Most break rooms are already equipped with screens to entertain employees during their downtime, so it's a good idea to take advantage ofdigital signage in break rooms for your internal communications by choosing the content. The power of screens to attract and memorize is extremely powerful: information displayed on a screen will have a far greater impact than on support paper, thanks to its high capacity for distraction. So why not take the opportunity to share videos of the latest seminar or offbeat interviews with employees? In addition to reminding participants of a special moment, this content on company life conveys a positive image, binds teams together and develops a sense of belonging.

Improving the employee experience in common areas

Break rooms are the bubbles needed for teams to relax. Their space must therefore be invested in and enhanced for the well-being of employees, just as a reception area is supposed to make a good impression.Digital signage in the break room is just one of the tools that can help turn an attractive space into a place of exchange. Social network widgets, local news and event calendars are all content that it's a good idea to display in communal areas, which bring all teams together.

3 advantages to deploying digital signage in break rooms

Digital signage in the break room takes your internal communications strategy to the next level. By taking advantage of the under-exploited breakroom space, it's possible to derive numerous benefits for the effectiveness of your campaigns.

Take advantage of a vast field of expression

Relaxation areas welcome more informal content.Digital signage in break rooms remains ideal for relaying content that would otherwise tend to drown among the corporate news broadcast in dedicated work areas. To capitalize on the breakroom's potential, Cenareo is the perfect partner for managing internal corporate communications. More relaxed, teams are more receptive to the different types of content broadcast on screen, maximizing their memorability and impact. The Cenareo solution makes it easy to manage communication campaigns across your entire screen estate. You can simultaneously share your latest corporate news in the meeting rooms, while gathering your teams around photos of the latest team building event in the break room.

Increase employee commitment tenfold

Digital signage in the workplace is the ideal way to express yourself and maintain your employer brand. It fosters interactivity and establishes a genuine corporate culture: sharing content provided by employees increases engagement, brings us closer to them, and enables us to communicate more directly and informally. Likewise, they will feel supported if their initiatives are brought to everyone's attention and publicly encouraged, thanks to thedynamic display in the break room.

Inform and increase recall

Digital signage in the break room is ideal for disseminating sensitive information that needs to be memorized, and which would otherwise be buried in a mailbox already on the verge of saturation. For example, it can be used to disseminate awareness-raising messages about health and safety measures. In the same way, news, important events, anniversaries or awards are perfect content for the break room.

The Cenareo solution and its in-house communication software boost the effectiveness of your campaigns. Thanks to digital signage, screens placed in all areas of the company promote team cohesion and better transmission of information, for greater performance and impact. Deploy a powerful, interactive tool with high ROI, to reach all your employees with entertaining, relevant content.

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