Integrating social media into digital signage: methodology and benefits

Social networks are among the digital media of choice for brands and consumers. In an increasingly connected world, the integration of social media with digital signage has become an essential trend for businesses that want to maximize the impact of their communication. Social media engages your audience and facilitates interactions, while digital signage makes it possible to broadcast information in real time in physical places. By creating synergies between these two tools, businesses can create a powerful, targeted, and engaging communication experience.

The benefits of integrating social media with digital signage

Social media are adopted in all sectors of activity, in BtoC as in BtoC, and can be used in many communication strategies through digital signage. Creating bridges between your social accounts and your screen fleet offers many advantages.

Encourage the engagement and proximity of your audience

The distribution of publications posted on social networks with dynamic signage creates an immediate proximity link with your audience. Your customers discover their own posts on the screens, feel a sense of belonging, and are encouraged to interact more. For example, in-store customers can share their purchases on social media and have their posts displayed on store screens.

Social media can also contribute to your internal communication strategy through digital signage. Sharing testimonies from satisfied customers, for example, allows you to value the work and successes of your employees, and injects meaning into the missions entrusted to your teams.

Develop brand visibility

Social media integration allowsincrease brand visibility.

Consumers who discover your social accounts thanks to digital signage screens will be inclined to subscribe and will grow your communities. Distributing digital signage content with posts shared on social media also makes it possible to reach a much larger audience than just viewers of digital signage screens. You are extending the reach of your business communication.

Broadcast up-to-date content in real time

The use of social media feeds allows you to broadcast information in real time. For example, during an event, live posts can be displayed on screens, giving a dynamic dimension to the event and allowing participants to stay informed in real time.

Digital signage can benefit from the integration of your social networks On the occasion of an event. Associated with a hashtag, comments or questions from an audience can be sent directly to digital signage screens during a conference, a round table or a conference.

Commercial promotion operations can rely on social networks and digital signage. The dissemination of limited-time promotional offers can be communicated at the same time on social networks and through digital signage, thus creating new bridges between physical and digital distribution channels.

Valuing User Generated Content (UGC)

A customer who is satisfied with your products or services is the most likely to speak truthfully about your brand, services and products. Your customers are also more likely to trust the recommendations and comments of other consumers. By encouraging your customers to share their experience on social media, you promote the creation of user-generated content and you strengthen the credibility of your brand.

A written testimony in a few words, combined with a note, or a photo of a consumer using your products will have a strong impact and authenticity that corporate communication can hardly match.

Reduce the production costs of your content

Integrating social media into your digital signage strategy allows you to reduce the production costs of your content. Visuals, infographics, videos can be broadcast on your social accounts and on your screen park, identically or with slight modifications.

You mobilize reduced resources, and you create a coherent and reassuring visual identity for your target audience, who evolves in familiar territory online and in your places where the public is welcomed.

How do you integrate social media into digital signage?

Are you convinced of the benefits of integrating your social media into your digital signage strategy? You must now adopt the methodology that will allow you to benefit from optimal synergies.

Choosing the social networks adapted to your strategy

The first step is to determine the most relevant social platforms for your target.

The audience and positioning specific to each social network are two essential elements. LinkedIn can contribute to an internal communication strategy through dynamic signage, while Facebook is more easily part of a BtoC strategy.

The format of publications is important. X (Twitter) is ideal for sending short, high-impact messages, while Instagram is all about photos and short videos.

Integrate social media feeds

Automation is essential to boost your communication without mobilizing too much human resources. You should choose a digital signage solution that allows for the integration of social media feeds.

Cenareo allows the integration of social media feeds. These feeds can be set up to show posts with specific keywords, mentions, or hashtags. For example, at a trade show, posts using the event hashtag can be displayed in real time.

To maintain control over the content displayed, Setting up a moderation system is essential. This ensures that only messages that are appropriate and in line with company policy are broadcast on digital signage screens. For example, for a promotional campaign, moderation can help avoid the dissemination of inappropriate comments.

Define an editorial calendar and plan your content

Building an editorial calendar for your social content is essential. For optimal effectiveness, you need to consider how often you want to display content on your screens. For a seasonal promotion, plan posts in advance to ensure consistent and timely delivery.

Create incentives to action to encourage audience interaction with content. For example, invite customers to share their experiences with a product using a specific hashtag or to participate in an online competition by sharing posts on social media.

Whatever your sector of activity, digital signage is made for you!

The Cenareo platform allows the management of small or large screen fleets, allowing you to design communication strategies adapted to your sector, whether for internal or external purposes. The precise management of user rights and the availability of ready-to-use templates facilitate the distribution of content at local and global levels, reconciling and personalizing messages.

We put at your disposal a player associated with our software solution, which connects to any screen via an HDMI port. In the event of a loss of network connection, the content previously loaded on the player takes over to avoid any interruption of service or empty display. In addition, Cenareo has developed virtual players compatible with Android, iOS, System on Chip (SOC), or Windows systems via a web browser.

You thus benefit from a reliable, adaptable and operational digital signage solution, perfectly adapted to your needs and offering an optimal level of availability.