Have you received positive feedback about digital signage but are not sure how to use it in your business? You already use digital signage, but are wondering if it would be possible to make even better use of it? We are going to show you how to get the most out of digital signage in any environment.
Digital signage is a new way to reach your target audience. To use it effectively, you need to make important decisions about what content will be displayed on your screens and where they should be installed. Before you start, you need to clearly define the goals of your digital signage. In this article, we'll take a look at the various use cases relevant to digital signage.
Like other advertising methods, you can use digital signage to promote your products and services. But unlike static ads, dynamic signage can be programmed to show different ads at different times, depending on what's most relevant. For example, you can show ads for drinks during happy hour or ads about breakfasts during morning commutes. You can also change ads based on your inventory levels, so you can show offers for perishable products that are about to reach the sell-by date.
The most obvious use of digital signage is to provide people with the information and directions they need. Typical examples are departure and arrival information at an airport or train station, or interactive maps in shopping centers. However, you can also use digital signage in an establishment open to the public (ERP) to help visitors. If you integrate digital signage at your reception desk, you can welcome visitors by giving them directions to move, or even disseminate information about your brand.
In the competition between traditional businesses and e-commerce sites, digital signage can be a powerful weapon. You can use digital installations to attract attention and make a store pleasant to visit, or even leave a unique impression.
You can also include interactive screens so that the public has the opportunity to learn more about products and promotions in stores, or to participate in contests. So, your store is both a store and a showroom.
Digital signage offers new ways to develop the image of your brand among the public. Whether through videos or interactions with smartphones via NFC or QR codes, using displays for entertainment purposes with games, contests or gifts is a very effective way to establish a connection with the brand.
So far, we've talked about ways to reach an outside audience, but digital signage is just as useful for communicating with your team and keeping them informed about the life and results of the business. Don't wait for company meetings to let employees know about new customers won or positive comments on social networks: display this information on a screen in a common area. This mode of communication will probably be more effective than an HR email that can be ignored when employees are busy. Digital signage can be placed in a place where employees have time to consult it, for example in the queue at the company canteen or in the staff kitchen where everyone waits their turn to use the microwave.
Determining what you want your digital signage to be used for will help you make some decisions about how to set up your signage solution. For example, the locations you choose for your screens will depend on where your target audiences are at the time when they are most receptive. Where will they have idle time? Where will they make their purchase decision? When do they need the information you can give them?
Here is an overview of the factors to consider:
- What to display: The success or failure of your digital signage depends on your content. Think carefully about the tone and format of the content, keeping in mind what its purpose is and who is the target audience.
- When should content be displayed: do your messages have a limited lifespan? Will you get good results if you change your content based on weather, sports, or current events? Look for a content management system that will make your job easier.
- How long should your content be displayed: You want to show your message long enough for it to be read and embedded, but not too long so that it doesn't become boring or invisible.
- Where to install your screens: where will your target audiences be located? Where will they get bored? Where will they make the decisions you are interested in? Where is your last chance to get their attention?
- What screens should be used: do you add interactivity or can you go for something simpler and less expensive?
Once your project is firmly established, you can start thinking about the details, hardware, and software you need to achieve your goals. Regardless of the planning phase of your project, including if you already have the hardware, we can help you set up a digital signage system that is flexible, responsive, and easy to update. Get in touch with our team for free expert advice.
All the news about digital signage and video
