Digital signage continues to reinvent itself in order to meet the evolving needs of businesses and the target audience. In 2024, this technology is moving towards innovations that enrich the user experience. The coming year promises to be marked by significant advances in terms of personalization, sustainability and interactivity.
Personalization on a large scale
One of the major trends in digital signage in 2024 is the personalization of content. Thanks to advances in artificial intelligence And in machine learning, digital signage screens can adapt messages in real time according to the audience present. Demographics, buying behaviors, and even weather conditions can be analyzed to broadcast relevant content. That's what we call the contextual marketing. The messages broadcast are adapted not only to the characteristics of individuals, but also to their history as part of a display at the point of sale. For example, someone entering a store could see promotions specific to their previous purchase history or personalized recommendations. Contextual marketing makes communication more relevant and, therefore, more impactful.
However, these devices must also adopt advanced security measures. Cybersecurity is, in fact, a major challenge to protect the information collected and guarantee the peace of mind of users.
Connectivity and the Internet of Things (IoT)
In 2024, the connectivity of digital signage screens continues to be democratized. With the Internet of Things (IoT), it is possible to set up a more fluid interaction between the different devices. Screens are becoming real-time data delivery centers, capable of connecting to the company's existing infrastructures. The use of cameras and sensors allows information to be collected in real time on viewers, such as their age or gender. The technologies of artificial intelligence (AI) are able to analyze these large volumes of data and to predict the behaviors of the target. This data ultimately makes it possible to instantly adjust the advertising campaigns broadcast via the screens.
Connectivity also offers the advantage of synchronize displays between multiple locations. Campaigns can thus be broadcast uniformly on all locations or, on the contrary, vary according to the situation of the screen, such as in different departments of a company, especially in the industrial sector. Display at peak sales, in places of passage, in waiting areas, there is different types of digital signage.
Interactivity at the heart of the user experience
Interactivity is another key trend of 2024. Touchscreens have already proven their worth, but in 2024, they will become ubiquitous and more sophisticated. These dynamic screens can allow users to participate actively, whether it's to get additional information, complete surveys, or make purchases.
Augmented reality (AR) and virtual reality (VR) are great tools for creating immersive experiences: 3D product demonstrations, interactive courses. Major retailers are already integrating these technologies into their windows and showrooms to enrich the shopping experience.
Adding gamification features to interactive screens is a booming trend. By making the experience more fun, businesses can capture attention longer and improve the engagement of consumers or employees as part of dynamic corporate signage. The games can be used for surveys, contests, or promotional campaigns.
The variety of more immersive types of content
In 2024, immersive content such as videos broadcast on digital signage screens represent not only a marked trend, but also an unavoidable necessity. This content better captures the attention of passers-by, consumers or even employees thanks to their ability to provide rich and engaging visual and auditory experiences. Unlike traditional static media, dynamic screen-based videos have powerful storytelling potential, allowing complex and emotional messages to be conveyed in an engaging and memorable way. This technology also meets the growing expectations of the public, who are increasingly used to interactive and immersive content.
Cenareo is a suite that accompanies you in the creation and distribution of your videos. It is ideal for small and medium-sized structures or for those who do not have the in-house expertise to produce videos. Several features make it easy for you: format library (summary of meetings, tutorial, customer testimonial, managerial communication...), built-in teleprompter, accurate shooting guides, screen recording possible, automatic assembly, audience statistics detailed.
The rise of sustainability and eco-responsibility
Environmental sustainability is becoming a crucial factor in the design and use of digital displays. Businesses are increasingly aware of the importance of reducing their carbon footprint. Thus, the eco-friendly materials and less energy-intensive technologies are becoming prerequisites for new products.
Low consumption LED screens are in full expansion. These devices consume less power while offering higher display quality. Parts of the screen can be put to sleep when not in use, ensuring maximum energy efficiency.
In addition to reducing energy consumption, recycling components is a significant trend. Manufacturers need to design products with a second life, and integrated recycling initiatives are beginning to emerge. Materials should be recyclable and spare parts should be easily replaceable.
While 2024 promises to be a year of transformation and innovation, digital signage is constantly pushing the boundaries of visual communication. Businesses have a range of opportunities to enrich their communication strategies. Navigating towards a future where customer experience is at the heart of concerns, digital signage is positioned as an indispensable tool to captivate and retain an ever more demanding public.
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