While the “baby boomers” generation maintains a relationship to work based on a long career and a good balance between work and family life, that of the youngest generation, nicknamed the Generation Z, turns out to be different in many ways. At a time when representatives of this new generation are entering the labor market and increasingly filling the workforce of companies, it is necessary for companies to adapt.
Who represents Generation Z?
La Generation Z refers generally to people born between 1995 and 2010. What's its particularity? To be made up of young men and women who have never, or little known, the world without the Internet. The members of the Generation Z In fact, they are also sometimes called “Internet natives”. This particular position on the scale of human evolution then gives them a vision of the world that is very different from that of previous generations, in particular that of the baby boomers. Born and having evolved in the heart of the digital age, where everything is constantly connected and shared, the Generation Z has a very specific relationship to society, relationships, but also to work.
Persons belonging to the Generation Z (also called the “Zoomers”) have thus grown up in a world of digitalization and technological and digital prowess. While people born in the 90s were able to witness the gradual development of these technologies, people born between 2000 and 2010 were directly immersed in them.
However, the Internet is not the only notable characteristic that defines the framework within which Generation Z has evolved. This era is also marked by major economic problems as well as a climate emergency that has taken on more and more space. These particular circumstances then give this generation a real ecological and social conscience.
Like her elders before her, the Generation Z has witnessed the difficulties and failures of previous generations in various fields. These “mistakes” that she is now in a position to notice then naturally push her to have expectations that are fundamentally different from those of her elders, especially in terms of understanding the professional world.
Generation Z and its relationship to work
Among all the things that the Generation Z apprehended differently and which distinguishes it from its elders, the relationship with work plays an important role. The vision and expectations of “Zoomers” in terms of the professional field were then forged from childhood. The young people of this generation have in fact directly witnessed the pace of work of their parents, which is often intense and spread over a wide range of hours.
For people born during the “baby boom” period, work and pleasure were generally clearly distinguishable. Work was above all a financial necessity, a way to get a place in society and not necessarily a source of personal development. These notions were then integrated and transmitted, until today where work and development are brought to be reconciled according to the vision of the new generations. One of the major concerns of the Generation Z Indeed, it concerns the reestablishment of pleasure at work.
The other notable difference that distinguishes the Generation Z of the previous ones and which completely changes the relationship maintained in the past with work concerns temporality. Rather than being fully embodied in a career and a profession, the generation is instead projecting itself into missions. Very long-term careers that focus on the same activity are not very attractive for these young people. Although a few decades ago this was a reassuring aspect and synonymous with stability and even prosperity, those who are entering the labour market today tend to want to deviate from this pattern as much as possible.
The emphasis is then placed on “project mode” and specific missions. Also, most Zoomers don't see themselves doing the same job all their lives, let alone spending their entire years in the same company. By thinking and organizing their lives in this way, they want to stay away from the routine that doesn't appeal to them as much as they once did.
What are the expectations of Generation Z?
In order to adapt your company to the gradual arrival of this new generation of employees, it is important to be well aware of their expectations. Matching this new vision with reality is only possible by transforming the rules and concepts that govern life at work.
The quality of life at work
The first thing to which the Generation Z Especially important before engaging in a job concerns the assurance of flexible working hours and taking personal life into account. Indeed, professional life tends to no longer conflict with private life, the two must then coexist without problems. To achieve this and thus become attractive for the Generation Z, a company has every interest in applying reasonable working hours that allow employees to enjoy their family and social life in parallel, while taking care of their mental health.
The relationship of trust with the manager is also an important criterion for employees belonging to the Generation Z. The new generation collaborator thus aspires to be listened to by his superiors and to be able to express himself. This relationship of trust is also embodied in the fact, for decision-makers, of entrusting missions that make sense, taking into account everyone's skills.
A good quality of life necessarily requires good communication between employees. That's why set up a internal communication strategy in his company is particularly relevant in order to meet the expectations of the Generation Z. For this, Cenareo offers an optimal solution, perfectly adapted to the lifestyle of the new generations. Multi-channel communication system, this internal communication software ensures compatibility with all types of screens, from PC to smartphone to thus share and transmit important information, company news and its successes in a transversal, modern and effective way.
The importance of CSR
Responding to the challenges of sustainable development remains a major concern for new generation professionals. Integrated into a global business strategy, the Corporate Social Responsibility (CSR) thus represents an important area for improving your attractiveness and growth.
Based on its three pillars (economic, social and environmental), CSR reflects a company's desire to:
- Support its suppliers and service providers;
- To be an example in terms of labor law and the safety of its employees;
- Reduce your carbon footprint and waste.
These are all issues that have a place of choice in the heart of Generation Z, with a strengthened social and environmental awareness. It is therefore crucial for today's businesses to promote CSR and to apply the necessary measures. Communicating on these commitments, both internally and externally, is then an effective lever for increasing attractiveness.
The arrival of this new generation of employees on the labor market requires accelerating the process of digitalization of companies and completely democratizing it in their operation. With this in mind, the digital signage player proposed by Cenareo is a perfect response to this need. Giving great importance to respect for the environment itself, Cenareo offers autonomous digital billboards, representing an ideal way to communicate about CSR in a powerful, attractive and dynamic way.
Do you want to know more about digital signage and all the communication solutions offered by Cenareo? Discover them without further delay!
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