Engaging your field teams with communication on screens

Communicating on a corporate social network, an internal platform or by email offers many advantages, that's for sure. But this de facto excludes all employees who are not connected to a digital tool. However, in certain situations, as is the case with SNCF, it is one employee out of two who does not have access to a computer station. Therefore, it is essential to diversify its tools and communication channels to inform and unite all employees and thus engage its teams in the field.

Engaging your field teams thanks to dynamic signage

When important information is sent by email from the head office, it leaves maintenance workers, salespeople, or production staff in the shadows. In other words: everyone who does not regularly work with a computer. However, disseminating information in a regular and transparent manner is essential to promote team engagement. That's why it is essential to adopt a communication strategy that is aimed at all employees.

With a fleet of screens, businesses can equip all their sites, networks and stores in order to multiply their messages and communicate with all audiences or, on the contrary, target a specific audience (a region, a service, a profession). Digital signage screens Offer a reactive solution : they allow you to adopt communication that is both global and local, by disseminating information that is constantly up to date. In this, they constitute a complementary solution to the usual communication tools.

Managing crisis communication

In the event of a crisis (strike, health crisis, sudden change in regulatory measures, accident, etc.), it is necessary to act quickly, communicate quickly and transparently. Therefore, dynamic signage is a preferred choice.

To facilitate this emergency communication, many providers of digital signage software can integrate templates, or templates, adapted to your graphic charter. The communication department only has to integrate its message, which will then be broadcast on all or part of the screen park in a few minutes. If necessary, it is also possible to customize the display by region, site or service.

Let's imagine that a city, department or region is subject to special measures due to the COVID-19 pandemic, a specific message can only target teams working in the areas concerned.

Customer case: The SNCF group informs and engages its field agents more thanks to screens

SNCF has several internal communication tools: newsletter, internal portal, messaging, etc. However, During a study carried out by the communication department of the Grand Est region, if 8 out of 10 managers say they are sufficiently informed, this is only the case for 4 out of 10 field agents.

The latter are often mobiles and do not have access to a computer as part of their mission. They therefore miss out on a lot of information that concerns them. To create relationships, cultivate a sense of belonging, inform about ongoing transformations and encourage commitment to strategic projects, he is It is imperative to be able to address all employees, including those who are not connected.

Faced with this problem, SNCF has set up, in collaboration with Cenareo, a screen park on 40 sites in the Grand Est region. Thus, from Troyes to Strasbourg and from Chaumont to Metz, all teams are exposed to the same national messages when necessary, and to daily local communication with high added value.

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Simple to use for remote control, a fleet of screens facilitates interactions and creates a direct and responsive link in all environments. Enough to optimize its internal communication, regardless of the sites to be equipped and their configuration.