Many digital signage software allows you to integrate Google reviews into your communication screens. So you can easily broadcast the latest reviews written by your customers on Google. But why are reviews important and Why include them in your display ? From increasing sales to supporting your search engine optimization (SEO) business and improving internal communication, the answer in four points.
Increase offline sales
Positive reviews have an impact on the buying behavior online, but they can also influence behavior offline. For example, if you are a hairdresser or barber, you can inform passers-by about your positive reviews by using digital signage in your window. For many types of stores or services, even if someone isn't interested in what you're selling at the moment, positive reviews can create a Impression that the person will remember later or that she is likely to tell her friends about.
For retailers, the ability to highlight customer reviews has a considerable impact on the trust placed by the visitor. Reading a positive review at a convenient time, for example when a prospect walks by a window or is waiting for a salesperson, can determine their choice to walk through the door or to be more interested.
Building trust
As a customer, if you're looking for a service in your area, such as a plumber, you're likely to ask friends, family, or neighbours for recommendations. If this is not possible for you, the best solution is to look for recommendations online. In 2019, BrightLocal conducted a survey of local businesses among 1,000 American consumers. This showed that 76% of shoppers trusted online reviews as much as reviews from a friend.
The number of reviews is also important. The same investigation revealed that the The average consumer read 10 reviews before feeling able to trust a business and that only half of people would consider using a company rated under four stars. So if you have its stars, show them!
Support natural referencing
In addition to your other traditional SEO strategies, promoting the writing of new reviews via your in-store display screens is key.
The presence of your business on the Google search engine results page (or SERP) is crucial. In fact, more than two-thirds of all clicks are associated with the top five organic results (according to Zero Limits Web), and Google is by far the most used search engine. Ranking in the top five search results is a competitive advantage and depends on a number of factors, but positive reviews help.
More and more people are looking for local results, for example “good coffee near me” or “Italian restaurants with 'city name'”. The “Local Ads” section is therefore an important part of the Google SERP. It appears at the top of the page, links results to Google Maps, and includes reviews. Google uses online reviews to make its local organic rankings. The more positive the reviews, the easier it will be to find you.
Note: You will need to make sure that you have an up-to-date local Google listing. It's a free process, and Google provides advice to allow you to improve the local ranking of your business by using Google My Business.
Reconnecting your teams with the reality on the ground
Authentic and transparent, Google reviews reflect the reality on the ground and are, when positive, a source of motivation and recognition for employees.
Whether positive or negative, reviews are an honest testimony of what your customers think of your products or services. It's aA gold mine of information which would benefit from being widely distributed to your employees. For example, with customer service, to assess customer satisfaction, or the product development, to see what could be improved or needs to be changed.
Online reviews, especially Google reviews, can have a big impact on your business. Positive reviews have the power to converting prospects into customers and customers, in a community. Make sure that all the efforts made to get these positive reviews were not in vain and make full use of the feedback.
At Cenareo, by adding the Google review to the content library, we help businesses highlight customer testimonials about their display screens. Contact us to find out more.
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