Today we see it everywhere. The Fast & Curious introduced by Konbini on social media were a resounding success. Many celebrities took part in the game for a video. But how did this format manage to impose itself so quickly and become a flagship format in a few years?
What is Fast & Curious?
The concept invented 4 years ago by the French media Konbini is very simple: it consists of Ask questions to his intervener by leaving him two possible answer choices. “Think/Act?” “Dream/reality?” are among the many questions asked which are then adapted according to the interviewee. Every interview is like this unique which makes it all the more interesting for the viewer.
The format is short, in a few minutes dozens of questions are asked which the speaker usually answers In a nutshell.
Why such a success?
The success of this format can be explained by several reasons. The first remains the entertainment that he brings. The questions are often a bit offbeat, which allows these videos to To be playful in their production and in their viewing. Some questions lead to laughter, to tell a little anecdote... which makes this format pleasant to look at.
On the other hand, these videos invite to the spontaneity interviewees. They give the impression that nothing is prepared and that the questions asked are answered instinctively. This brings a Part of natural and thus allows reveal the personality of the interviewee.
Finally, the rapidity And the dynamism of this format can also explain its success. Today, we know very well that the formats that are viewed the most are the short and energetic formats. For only a few minutes, the Fast & Curious are therefore very quick to watch for viewers and the Montage cut Very lively allows you to keep them captivated throughout the video.
A format within everyone's reach
Today, this format is no longer only reserved for celebrities but is perfectly adapted to corporate videos. Whether for a video presenting an employee or for a short interview, this format is easily suitable for all types of interviews.
If you want to make one, it's very simple: all you have to do is Define multiple questions to which your speaker will answer in one word anduse automatic storyboarding that we offer. Moreover, if you want ideas for questions to ask, you can see our article listing fifty questions to ask for one Fast and Curious. From a technical point of view it's very simple: put your speaker in front of a plain background — white or colored — and stay in Close-up throughout the video.
And when it comes to editing, just try to Start and finish your video by A bit more quirky moments like laughter or an anecdote that makes you smile.
And now you know why the Fast & Curious format is so successful. It's up to you to play by making your Fast & Curious yourself. One last tip: be inventive in the questions you ask.
To make your videos, visit our website to find out more by clicking on the photo below
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