The collaborator interview, far from being a simple communication exercise, is content that represents an opportunity to strengthen the company's image, to give voice to those who make it live on a daily basis and to offer an overview of the DNA, values and assets of the company. Authentic and often inspiring, these captured moments reveal the individuality of each employee while underlining their essential role within the company. Valuing employees and their career thus contributes to building a strong and attractive corporate culture, both for partners, customers and future talents.
Why conduct an employee interview?
Conducting an employee interview is above all a strategic approach.
Humanizing the corporate image
It's a direct and engaging way tohumanize the image of your company. By shedding light on the people who make up your organization, you create a more intimate connection with your audience and a relationship of trust that goes beyond commercial interactions.
Each employee can thus present their history, experiences and learnings. By allowing them to tell their story, you reveal the authenticity of your business, enrich your organizational culture and demonstrate your consideration for human capital, a point not to be overlooked in order to attract new talent and partners in a recruitment context.
Communicate and motivate internally
Employee interviews can also be used as an internal resource. They allow your teams to get to know each other better, to appreciate the diversity of skills and trajectories within their group. The testimonies offered are also a vector of motivation and inspiration for employees, who can reaffirm their commitment and sense of belonging. The interview is a good internal communication format to value the work of employees and highlight the synergy between teams.
The questions to ask
The development of your interview requires Asking the right questions to get relevant and engaging answers. Here are some suggestions for structuring a dynamic and revealing interview:
The 5 most important questions to ask
Can you introduce yourself?
This question serves as an introduction and an introduction to natural material at which point the employee is invited to introduce himself in a general way. By establishing this context, the public sees the collaborator not only as a professional, but also as a person with passions and a unique background, which humanizes the company and establishes an emotional connection with the audience.
What are your missions?
Questioning an employee about their professional missions helps to highlight their specific tasks and responsibilities. This question offers a concrete overview of the employee's job in order to clarify the position for potential candidates. It also helps to put the employee back at the center of the company's success.
How long have you been working here?
Asking how long an employee has been working in the company is crucial to underline the stability and background within the organization. This lends weight to his testimony, as a long commitment can mean job satisfaction and a favorable work environment.
What are the essential qualities to do your job?
This question makes the employee think about the skills and character traits that are essential to succeed in their role. Who better than him could talk about what is expected on a daily basis for his position? By sharing this, the interviewee helps to better understand the expectations and challenges associated with their position, and offers valuable advice to potential future candidates.
Why join the company rather than another?
By asking this question, we invite the employee to express what distinguishes his company from its competitors, whether in terms of culture, values, opportunities or advantages. This testimony is a key piece in attracting potential candidates.
10 more ideas for questions to ask?
While some fundamental questions help lay the foundations for a constructive exchange, it is just as essential to vary approaches to enrich interviews, sometimes revealing unsuspected aspects of the daily life of employees. Here are 10 more ideas for additional questions to ask:
- What do you like best about your job?
- What would be your advice for a new collaborator?
- Tell me a professional story.
- What are you working on right now?
- Can you describe a typical day for us?
- Describe the atmosphere at work for us?
- Why did you join the company?
- When you were a child, what job did you dream of?
- What are the 3 emojis that you use the most at work?
- Do you work with or without music?
Interview formats
Text, audio, or video formats, the choice depends on the image you want to convey in accordance with your internal communication strategy and external.
For a collaborator interview, video remains a particularly suitable, powerful and powerful medium. Video makes it easy to capture the expressions, tone of voice, and body language of the interviewee. As part of a communication strategy, videos allow massive distribution on several media : on the company's website, on social networks, in emails, on digital screens and promote greater interaction and better memory of messages.
Digital signage is particularly useful for communicating internally via screens placed in open spaces, work chains, meeting rooms, in waiting areas, restrooms, etc. So, with a solution like Cenareo, you can communicate the message you want according to the target and the positioning of the screen.
Original video format ideas
It exists in different types of video for employee interviews, formal or more fun.
- The mini-documentary/vlog
It offers a broader perspective by integrating elements of the employee's daily life. Film him in his various interactions, show him at work, but also in moments of life in the office that reflect his personality and the atmosphere within the organization.
- The traditional or on-the-go question and answer format
Record the interview in a relaxed setting, in a living space on the company premises or outside. This format gives an authentic character to the interview, facilitating spontaneous expression.
- Fast & Curious Interview
The “Fast and Curious” interview format is an original and dynamic way of conducting interviews. This format is based on a rapid succession of questions and answers that captures the personality of the interviewee. One of the main advantages of this format is its ability to maintain audience attention.
Once you have defined the tone of the video by choosing the most suitable format and the questions you want to ask, all you have to do is move on to shooting and editing your collaborator interview video.
To facilitate this work internally, solutions such as Cenareo Video allow easily create videos from predefined formats like the interview thanks to accurate turning guides. The tool also allows an automatic assembly of the video and gives access to various audience statistics, perfect for tracking the performance of your videos once broadcast.
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