What is digital signage?
Digital signage is a new broadcast medium. It is an innovative communication tool that makes it possible to broadcast rich and adapted multimedia content (photos, videos, documents, RSS feeds, etc.) on a digital medium.
Thanks to your network of screens, you control your communication and broadcast the right message, in the right place, at the right time.
More than a new medium, digital signage can be a real differentiator in business when it is well prepared and used. The content broadcast must be strong, contextual, engaging and above all adapted to their environment. Discover how digital signage works, especially in terms of software and hardware, and the benefits in terms of efficiency and impact.
How does digital signage work?
- A specific and dedicated display tool (Screen, projector, screen wall...)
- Content to be distributed (choice and customization of a template, download of your own content, RSS feeds such as your social networks, your intranet, the weather...)
- A player and a connection to the platform (allowing the management and distribution of content remotely on your screens)
Once your player is connected to a display tool or connected to your network, your content can be displayed on your screens and controlled remotely from any device!
Why is digital signage effective?
89% of customers like digital signage at the point of sale. (Source: KPMG): Choosing digital signage therefore means choosing a solution that is very well perceived by the consumer and that will be able to evolve with the technologies of tomorrow
53% of French people say that the presence of digital innovations encourages them to visit a brand rather than another: choosing dynamic signage therefore means using particularly effective tools!
3 out of 4 visitors remember digital signage (source IPSOS): Choosing dynamic signage therefore means ensuring visibility and a brand image among visitors to your store.
24% average increase in sales during a digital signage campaign. (Source: Popai - 2007): Choosing dynamic signage to communicate about your products therefore also means increasing your sales!
For your digital signage project to be perfectly carried out and thus effective, it must be extremely well prepared and anticipated. Some steps are essential in choosing the best digital signage solution for your current and future needs.
First, do an audit of your land: analyze the existing situation to clearly define your needs and objectives to be achieved with digital signage. Once the project is well defined and the ideal solution is found, deployment is a crucial step that must also be planned technically.
You also need to plan your content strategy in order to deliver the right messages at the right times! Involve your teams in the process of creating and distributing content in order to maximize its impact and adapt it to its environment. The needs and questions of your audience must be met through digital signage.
Finally, choose a solution that can evolve according to your needs and technological possibilities. A flexible and responsive partner will help you continuously improve your digital signage solution without hidden costs. To do this, we offer a year-round all-inclusive solution that includes licensing, player availability and maintenance, to best control your budget and your installation.
Digital signage and RSS feeds?
Data flows allow you to broadcast information that is updated automatically based on your external data. It can be a store's inventory, a company's intranet or social networks, etc. RSS feeds on a digital signage solution save an impressive amount of time since you only need to configure them once on the platform. Once set up, the data will be updated automatically. This makes it possible to dynamically and in real time disseminate information that can play a crucial role in a customer journey, for example or in the conduct of a business meeting.
You have a digital signage project, ask for a demonstration.
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