Catering is an extremely competitive environment, which is why the dynamic menu board offers you the opportunity to stand out. To attract and retain customers, many restaurant owners want to display their menu in an original way. Thanks to digital signage, catering professionals can take the digital turn, and thus give their menu a fresh look. Cenareo provides restaurant owners with a digital solution that can be managed in real time via a CMS that can be controlled remotely from any device.
The Menu board offers customers an impacting visual access to the gastronomic diversity of restaurants and more specifically fast food stores. Thanks to the remote control of the projected information, professionals can easily update their menu, while presenting their specialties in a more original way. So, a dynamic menu board increases the chances that a customer will be seduced by several dishes. It is therefore the perfect opportunity to develop your turnover!
What is a menu board?
The menu board corresponds to the digital display of a gastronomic map. The latter presents the diversity of products and offers available in the restaurant. Participant in improving the reception within the establishment, the dynamic menu board is a real asset to stand out from the competition. In particular, it can promote the increase in the average basket by exposing current promotions, complementary products and menus to customers. Thanks to the power of modern digital screens, it is possible to quickly and easily change the information displayed: composition, prices, discounts, etc. A digital signage solution like Cenareo's is ideal for restaurant owners who want to promote their services and products. For a a player in the hotel and restaurant industry, it is the guarantee of a fluid and impacting communication.
Why use a menu board in restaurants?
Referral customers
The menu board offers several advantages: on the one hand, it simplifies the choice of order customers by generally offering an overview of all the latest news, but also flagship products of the brand. This arrangement thus facilitates decision-making and saves visitors too much time to think. For the restaurant owner, the menu board means a reduction in the time spent at the checkout. In addition to freeing employees from stress, it frees up time and space to make room for more productivity.
Digital screens tend to catch the eye. They highlight the brand's offers and graphic charter, thus constituting a real showcase for the establishment. In the queue, above the cash registers, in the window, dynamic screens support the customer in their order process and optimize their experience in the restaurant.
Boosting team productivity
The menu board makes the menu available to customers and thus facilitates the taking of orders and the work of the teams. The order process is thus optimized by offering more freedom for the customer to make their choice and more time for employees to prepare the dishes. The waiting time is reduced, which makes it possible to unclog the lines in the restaurant.
On the other hand, it increases employee productivity and therefore turnover. A happy customer is a customer who is ready to come back. In other words, the screen is an effective way to retain visitors sustainably. At each visit, the customer is immersed in the atmosphere of the restaurant, and the sympathy generated through the communication of the restaurant.
The menu board for effective communication
The menu board is a real communication tool for customers. Digital screens capture the attention of customers when they are located outside your store, but also throughout the indoor ordering process. If they are visible during closing hours, they can even encourage passers-by to visit you as soon as you reopen. Restaurant owners thus enjoy greater visibility and can easily highlight their offer.
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