Stores quickly adopted digital signage to enter the digital age and, above all, to bring greater visibility, better efficiency, and significantly improved performance to their point of sale displays. As a professional, you are certainly looking for profitability...
How will in-store advertising increase your sales? What strategy should you adopt to reach your goals? Did you know that in addition to gaining visibility, this type of digital communication allows you to generate a significant increase in your turnover?
An average increase in sales of 24% can be observed during a dynamic advertising campaign*
Your strengths highlighted thanks to digital signage
The first value-added message to broadcast is the promotion of your offer: all your products and services !
Then, you can use the screens to announce what's new and all the high value-added elements of your store, via on-screen advertising spots, for example.
If you have a new member joining your sales team, now is the time to highlight them with a presentation through an in-store advertising screen. If you add a new reference to the catalog, take the opportunity to let your customers know. If you offer a new service (loyalty for example), show it on a screen and explain it...
So take the time to identify your strengths In order to turn them into opportunities, and then convert them via an on-screen display. In this way, you capitalize on the mostmost profitable forces of your store.
Highlight your in-store promotions
Do you want to sell part of your stock by offering a promotion or a discount to your customers? In this case, the on-screen display within your store is a great way to achieve this goal.
How? By creating an advertising spot lasting a few seconds, a presentation or a simulation that will be broadcast at the cash register of your store, in a targeted department, or even on a window display screen to attract passers-by.
We know that today, 1 in 5 people made an unexpected purchase after watching a digital signage sequence*
In-store digital signage campaigns are a particularly effective tool for generating the desire to buy.
Advice: it is recommended to build your communication campaigns by offering visitors the presentation of complementary or similar products. The direct consequence of this technique is a increase in the average basket.
A dynamic and interactive attractiveness to generate turnover and attract people to the store
The screen easily captures the attention of customers in departments or store windows. Instinctively, the eye is drawn to the screen and the image is imprinted in the minds of visitors.
Thanks to the installation of dynamic screens and activities at the point of sale, you will be able to attract customers to your store. Simple, effective and smart. Direct the natural attraction that screens exert on people to bring them to your window and into the aisles of your store.
By means of one or more campaigns on the screen (windows and/or in the aisles of your store), you can attract new customers, increase your sales, sell off your stock or surplus, and achieve your goals.
Invite him virtual In the real with digital signage in store
Customers are becoming more and more aware of new technologies. By installing dynamic signage at your point of sale, you subtly mix the real and the virtual. You expand the digital experience What a smartphone offers during a customer experience by connecting communication channels.
The user experience is then greatly enriched by digital signage. Your creativity then becomes your greatest weapon. Try to involve the visitor in your world through digital technology.
Do you have a digital signage project in preparation?
Digital displays in stores are an effective and powerful way to promote at the point of sale and deliver a message. Digital signage software allows you to create and broadcast your messages on these screens.
*Source: Popai, 2007
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