Monitoring internal communication KPIs is essential for companies in order to measure the impact of their communication actions within their structure. A KPI (key performance indicator) will facilitate the analysis of the content to which employees respond best, and thus make it possible to remove or establish improvements on the least relevant communications. It is important for every company to set up this system, to allow better internal communication. Indeed, an employee who feels a sense of belonging to his company is a motivated and committed employee. It will subsequently be more and more efficient and will naturally increase its productivity. As a result, the initial objectives set up by the company will be reached more quickly than an employee with little investment.
Why evaluate your internal communication?
The main expectations of an employee are both to manage to reconcile professional and personal life, but also to enjoy a caring working environment. Businesses must therefore create a positive climate, and this requires: effective internal communication. On the other hand, an employee who is dissatisfied with the internal functioning of the company will not arouse long-term interests, as a result he will be more likely to leave the company. This is why it is important to evaluate internal communication, always looking for ways to improve. to be able to retain employees, and achieve the final goals set at the beginning.
The KPIs to follow in internal communication
Performance indicators called KPIs (Key Performance Indicator or Key Performance Indicators in French) for internal communication are essential to manage your strategy and know the effects of your actions. To measure the right KPIs in internal communication, they must be aligned with your objectives in order to analyze and adapt your actions. If your main objective is to inform all your employees, you can conduct an information satisfaction questionnaire every month/quarter to monitor the progress of this objective and find out if your internal communication actions have a positive or negative effect on employees. Some KPIs are essential to monitor in internal communication.
The rate of openness and interactions with your official communications
The opening rate is expressed in the number of emails opened in relation to the total number of emails delivered. This performance indicator measures the percentage of emails opened by your employees. In the same way, The interaction rate is the total number of interactions divided by the total number of impressions.
Attendance rate for virtual and physical meetings
The participation rate of your employees in meetings will reflect whether your employees are involved in their work, or if they have no interest in the company. This can have a decisive impact on the future of the business, whether positive or negative.
The engagement rate
The engagement rate is similar to the participation rate because their goals are equivalent. Indeed, it will make it possible to identify the motivation of employees to improve the company's internal communication.
The turnover rate
The turnover rate represents the staff turnover rate. This indicator is important, it allows an overview of the social health of the company. Indeed, low turnover is equivalent to good social health. On the other hand, high turnover results in a worrying social climate, which must be resolved urgently.
The benefits of digital signage for internal corporate communication
Digital signage is an excellent internal communication channel. Offering a simple way to share information with everyone at the same time, it is more captivating and less intrusive than emails, while being much more proactive. We can consider digital signage as a real HR tool.
Internal communication campaigns consist of addressing a group of people.. Digital signage was designed precisely for this purpose. Instead of interfering with a person's activity as email often does, displays offer a means of communication that is integrated into their environment. If the screens are placed in the right place, they provide people with information at the right time, allowing:
- A rapid dissemination of information
- Real-time updating of information
- The ability to personalize messages
- A commitment on the part of employees
- A reduction in the use of paper
Digital signage for your internal communication not only allows you to be more creative thanks to digital content, but also more structured. This digital tool allows you to broadcast social media posts, videos, photos, official announcements, etc., to effectively capture the attention of your interlocutors. The programming tools in your dynamic content management system allow you to choose the screens on which you want to broadcast your campaigns, as well as the broadcast times.
The location of the screens as well as the time of broadcast will of course have an impact on the content to be broadcast. For example, if your goal is to focus more on employee success, you may choose to share this information across departments (by displaying the content on screens in specific areas) and at certain times, for example, before important meetings or social events.
Even on the other side of the world, employees stay informed in real time
To be able to board all employees in the same itinerary, even when they are in different countries, has been one of the great advantages of digital signage for Diana Pet Food. With Cenareo, the company created a new screen-based communication system for its 1,090 employees.
Cécile Briendo, Communication Project Manager at Diana Pet Food, explains:
“In total, we have 34 screens in the 14 countries where we operate. These screens make it possible to circulate group information. The messages have been adapted into eight different languages so that all employees, from Brazil to Canada and from China to Australia, can access harmonized information.”
The screens broadcast information about the company and current projects, they allow the sharing of best practices and can also be used to introduce new employees. They also provide local information, for example by announcing the presence of a food truck in the company car park.
Setting and measuring internal digital signage goals
Setting clear goals allows you to measure the performance of your campaigns and to make improvements. One of the best ways to do this is to ask your employees for their feedback and feedback.
Below are the key questions to help you develop a satisfaction questionnaire for your team. You'll be able to use the results to refine your strategy, get the best return on investment for your campaign, and more importantly, keep your employees engaged.
- How often do you look at digital signage screens at work?
- What screen do you look at most often?
- Have you noticed [a specific campaign]?
- What do you remember about the message?
- What types of ads do you want to see?
- How often do you see new content appearing on the screen you watch most often?
- How much time do you spend viewing the screen you look at most often?
It is important to take into account all the results,adapt your strategy and redo a survey to measure the impact. Do not hesitate to assess the satisfaction and commitment of your employees several times a year, in order to ensure that your internal screen-based communication campaigns are effective in the long term.
Thanks to the Cenareo solution, you easily create and program content to inform and motivate your employees. Our team of experts will help you make the most of your screens to communicate and interact with your teams.
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