How to better manage your content thanks to DAM and Cloud Storage?

Businesses that have started their digital transformation have seen a rapid growth in their digital content. According to a recent Archimag study, 16% of businesses in France have a multimedia heritage containing several thousand photos (and 28% several thousand videos). The internal management and sharing of these assets have thus become real challenges, and this is even more the case for multi-site companies that want to decentralize their communication while maintaining homogeneity and control of their brand image.

Marketing departments are therefore now calling on Digital Asset Management solutions that allow them to effectively manage the production, storage, sharing and distribution of media in the company. With also the possibility of opening various user and exploitation rights for employees.

Digital Asset Management (DAM) to manage your digital assets

According to Gartner, nearly 79% of marketing departments have deployed or plan to integrate a digital asset management solution. These technologies make it possible to store in a single and secure place all marketing assets (images, videos, presentations, documents, logos, templates...) that will be used by the various teams in the creation and distribution of content.

Initially developed more than 25 years ago for companies in the media and publishing sectors, these technologies have never been more coveted by companies, especially those located in a large number of locations with several employees responsible for deploying an omnichannel strategy.

Is DAM more advantageous for a “multi-site” company?

Unified communication, time savings in identifying and creating content, simplified access management, more effective collaboration... The advantages of Digital Asset Management platforms are numerous. Concretely, they will allow:

1. It is up to all collaborators to refer to the same content. If a file is modified by a manager, it will be updated in real time for everyone. The identity of the company's brand image is guaranteed even if several people are required to broadcast content externally. The time savings are also very significant for better productivity.
2. Unified access management : it is possible to open various rights to create and use content to employees from the same platform. Internally shareable resources are delivered at the right time to the right person. Team productivity and the collaborative dimension of their work are facilitated.
3. An easy search for documents: a Digital Asset Management platform will offer users a fully secure space that is accessible at any time, no matter where they are. In addition, these technologies also offer the advantage of simplifying the search for digital assets using tags, categories, descriptions... Marketing teams more easily get their hands on the right document.
4. Connectivity to various communication channels: DAM platforms, thanks to APIs, will be able to feed content to the various marketing channels (website, blog, social networks, digital signage solutions, etc.). An excellent tool to support the omnichannel nature of a company in its communication.

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DAM or storage space: what are the criteria for choosing?

Alternatives to Digital Asset Management solutions, storage spaces such as Gdrive, OneDrive or DropBox offer less advanced functionalities. Digital asset management solutions are in fact designed as real digital libraries that facilitate the identification of files and their sharing.

For smaller organizations, whose creation and distribution needs are less important, traditional storage spaces may suffice. On the other hand, it will be preferable to use a DAM platform in the face of an increasing volume of media content to be created, distributed and managed in teams that involve several employees on different sites. This technology will avoid wasting hours talking by phone, email or messages in the creation and distribution of content, or using obsolete and non-compliant assets.

DAM, cloud storage and digital signage software: what are the connections?

Be able to connect sound digital signage software to its DAM or its storage space on the Cloud (Gdrive, Onedrive, Dropbox...) brings many advantages for communication on screens (Gdrive, Onedrive, Dropbox...). For example, it is possible to directly access the right media with the appropriate user rights. This content is also easily identifiable and directly usable by the various marketing teams spread over different sites.

The use of a DAM platform makes it possible to create, share and distribute content more quickly and easily, in order to fully exploit it in the context of communication on screens. All that remains is to identify the solution that best suits your needs among the technologies offered on the market: Pimcore, Adobe Experience Manager, Celum, Wedia, Cloudinary, Widen...

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Cenareo helps you accelerate your digital transformation by optimizing the distribution of your campaigns on screens and connectivity with content management solutions. The Cenareo solution connects to DAMs and Cloud Storage to mitigate the risk of distributing unsuitable content. By giving access to a content library to all the people who need to communicate, the solution guarantees respect for your brand image.