Home-office, teleworking, videoconferences: in recent years, the world of work has undeniably changed. And even today, the situation requires constant flexibility in business organization. All trades have been affected, including internal communication and human resources. In a pivotal period that often marks the balance of annual activity, where internal communication actions, events and seminars can be cancelled, it remains essential to reinvent yourself. So, what will be the challenges to be met in 2022 by the services or managers of internal HR communication ? Answer.
The central role of human resources in business
The HR department or manager presents himself as a real spokesperson. It guarantees exchange, internal communication within the company and the sharing of information between employees and management. But how to succeed in this mission when contact is reduced and digitization replaces the usual codes? That the teams work at half-capacity? How to support the digital transition and the changes associated with it? These are the questions that HR departments will have to face in the coming year.
Future HR issues and concerns
How to recreate a feeling of unity while workstations are digitizing, relationships are closing and teleworking is becoming widespread? In 2022, make way for creativity! Human resources will seek to innovate by involving employees more, and commitment will become the key word. Each intervention of internal HR communication should make sense and carry a strong message while taking into account the current context. It is fundamental to integrate digital actions that can value employees and restructure relationships. The employee experience thus makes its big appearance. It is THE major challenge to be met. The objective is to reach all employees, whether they are new hires, former employees or not connected to the company. So how do you succeed in developing the employee experience? Here are three main areas to explore.
Supporting employees
The mission of all exchanges between HR, employees and managers is to be facilitated, even remotely. Of course, everyone should benefit from the best services and feel supported by the company. It is the issue of isolation that must be addressed. To do this, in addition to maximizing follow-ups, it is essential to plan for the creation of feedback so that employees can indicate their expectations in real time. Collaborative platforms or the Intranet represent good options to achieve this.
Dusting off onboarding
How do I recruit at the moment? How do you integrate a new employee into a service that partially works from home? How to transmit company values remotely? All these points will be the subject of joint reflection within companies. There is no question of missing this decisive stage in the HR circuit. The entire process will have to be updated constantly in order to boost and offer a better welcome to talents while capitalizing on their qualities.
Develop the employer brand
Behind the employer brand are all topics related to human resources management, recruitment policy, and the career and development of employees. The more the employer brand is deployed, the more qualified and varied profiles it attracts. This is a very important point to enhance the image of a company internally, but also externally.
Amazon has developed a selling point for it. The firm disseminated its commitments nationally through employee portraits. Built as a series of mini-documentaries, the “Meeting the Moment” campaign shows the Group behind the scenes. It mainly relies on strong areas, namely: career development prospects, inclusion, diversity, professional retraining, staff protection, etc. If the web giant is engaging in this practice, it is not for nothing... This especially testifies to the major challenge that the employer brand represents and why it must be cared for.
Support, onboarding and commitment are the three pillars of a good employee experience. 2022 is the ideal time to affirm this.
5 tips to boost internal HR communication in 2022
What methods to apply to energize your internal HR communication in 2022? Discover all our tips for putting the employee experience at the center of your strategy.
Capitalize on existing tools
Content is the best way to get a message across to everyone effectively. So, think about maximizing the tools already established (internal journal, intranet, corporate social networks) by seeking to make them more efficient. As brands do for their external communication, why not deploy a content strategy ? Broadcast information consistently by following an editorial line and specific objectives.
Encouraging employee engagement
The challenge is to put in place levers in which the main actor is the collaborator himself. How? By taking into consideration his expectations and needs so that he can express his full potential (creation of a workshop, co-construction workshop, etc.).
Diversifying digital communication actions
Ensure an internal HR communication fluid by choosing hybrid formats such as webinars or masterclasses whose topics will stimulate your employees. Also opt for video formats, which are much more impactful than long speeches.
Focus on gamification
Propelled with lockdown, gamification has multiple advantages. It makes it possible to transmit messages that are sometimes quite complex by simplifying them. For training, recruitment, prevention or employee engagement: here is a fun digital friendly tool that strengthens team cohesion.
Making physical and mental health a priority
The mental health of employees at work can be disrupted by teleworking. Listening, coaching, sports sessions, provision of equipment: internal HR communication in 2022 has a role to play in contributing to the well-being of employees.
The tools to use for 360° internal HR communication
Digitalization is at the heart of all concerns. It is part of the recruitment process to the follow-up of employees in companies. We even talk about “digital corporate culture”. La internal HR communication must also have a 360° dimension by multiplying the distribution channels. For this, the internal communication can count on the effectiveness of certain digital tools.
Digital content
It's about speeding up the digital transformation by mixing traditional tools with more innovative formats. New media were then born:
- Internal newspapers, but online;
- Newsletters and emailing, for weekly or monthly appointments;
- Digital signage to communicate information in real time in an omnichannel manner;
- The intranet whose user experience is developed for smooth navigation;
- Corporate social networks to promote interactivity and the commitment of all;
- Video to raise awareness, inform and train on various and varied subjects.
Collaborative spaces
In 2022 more than ever, corporate portals, HR platforms, intranet spaces or messaging systems will be at the center of debates. It is necessary to maintain social interactions, despite the screen barrier. Opt for the organization of online events that involve all services.
Digital signage
The screen is the one that connects the digital to the physical world. It is in itself a way to create a relationship between all employees in a company, in the field or remotely. It is integrated into the daily life of all services. Inform your employees in real time wherever they are with a dedicated and omnichannel solution. By adopting the digital signage In your internal HR communication, provide the same level of information to remote workers via your Digital Workplace (Microsoft Teams, Google Workspace, Facebook Workplace, Slack...) on computer or mobile. All campaigns are relayed so that everyone can have access to information, regardless of the internal tool used. Are you interested in integrating digital signage into your internal HR communication strategy? Cenareo helps you to enrich your digital employee experience. More than just a display solution, take advantage of an online platform that permanently connects all the players in your business.
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By multiplying meaningful digital actions, internal HR communication will preserve the balance and talent of each employee while promoting the company's image. Between well-being, involvement, exchange, commitment and information sharing: the challenges of internal communication and human resources in 2022 are numerous. But it is indeed the employee experience that takes precedence and is presented as one of the major trends to follow in the coming year. And, it inevitably involves digital solutions.
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