What to remember
Sigfox (global network for the Internet of Things) uses the Cenareo Solution to manage its fleet of screens of internal communication in its various branches. They chose this solution as a way to disseminate information to their employees around the world. Sigfox uses its digital signage system to inform and unite its employees, develop a corporate culture and disseminate corporate values.
Welcome to the Sigfox headquarters
Often, the rapid growth of a company is accompanied by strong recruitment needs, and therefore a significant increase in the number of employees. The importance of internal communication is increasing and is a major challenge. It then becomes crucial to disseminate relevant information quickly to all its employees, while uniting the new teams.
For example, this is the case of Sigfox, which chose Cenareo's digital signage solution to boost its internal communication. A summary of its use.
Specializing in low-power transmission networks, Sigfox is the developer of the first Internet of Things (or IoT) network, allowing a reliable and low-cost connection between objects. However, its exceptional growth has been accompanied by complex communication challenges.
So what means could exist to easily transmit messages to all branches of the company?
Digital signage is a dynamic communication tool that allows messages to be broadcast on a network of screens. Its strength lies essentially in the possibilities to manage screens remotely, to manage them collaboratively and in the speed of content updates. The benefits are instant: the equipped space is being transformed and employees are better informed. The company's image is evolving and modernizing, services are better advertised to visitors.
When digital signage is installed in a company's offices for internal communication, the flow of information is instantly boosted. Communication on the screen creates a sense of belonging among employees, since the messages broadcast are addressed to all employees: in this way, they are united around the same objective. The values of the company are affirmed thanks to a harmonized and unified communication which goes all the way to internal information.
Sigfox chose the Cenareo solution to manage its fleet of screens for employees and visitors. The simplicity and flexibility of the solution allow them to manage the fleet of screens from all their branches, and to involve employees by offering them a dynamic space for expression.
The Sigfox showroom is used to present various products to visitors.
A fleet of screens managed collaboratively
Sigfox has offices all over the world. It then becomes necessary to have a multi-site screen communication solution, which is effective and easy to use: that is exactly what Cenareo offers.
Thanks to the flexibility of the Cenareo solution, and in particular to its collaborative management, Sigfox can control its screens precisely and adapt its on-screen communication to the company's already created structure. Each office has its independence, but a certain period of distribution is reserved for information that concerns everyone. In other words, the screens in the Paris office broadcast location-specific messages for local teams, but also general messages, which are broadcast on all Sigfox screens. In this way, communication teams can address all employees in a unified manner, but also transmit a modern, digital brand image to visitors.
Screens that are quickly becoming essential
Located at the reception, near the coffee maker or at the entrance to the meeting rooms, screens have quickly become indispensable information points for all employees. They broadcast the team's schedule or the availability of meeting rooms, the goals and results of the month, and team news; all in real time. Naturally, screens have become a an essential element of the internal communication strategy. Although the majority of screens are connected to internal services and are automatically updated, the communication team can take control at any time, during an event or to welcome important visitors. For example, during the Mobile World Congress in Barcelona in March 2016, the team on site was able to remotely control the screen and broadcast information, photos, and videos in real time, thus making the stand extremely dynamic and attractive.
“Before Cenareo, our internal communication was limited to instant messaging systems or emails. But we needed something faster, more efficient. Setting up screens with the Cenareo solution in our offices allowed for a smoother flow of information and a synchronization of our message. Now, the activities of the various departments are transparent and the values of the company are known to everyone.” Thomas Goubin, Communication Manager, Sigfox
For Sigfox, this has made it possible to have better informed employees (as much about the actions of companies as about the actions of each branch), but it is also the identity and culture of the company that are affirmed. Finally, a dynamic and modern reception demonstrates the values of Sigfox to its visitors.
Easy!
