Automating internal corporate communication: is it possible?

The challenges of “multi-site” internal communication

Communication in business is a major challenge because it makes it possible to involve and motivate employees, by uniting them around a common project. This objective is all the more important for large companies, spread over several sites (sometimes even in different countries). Despite the remoteness, it is necessary to be able to establish proximity with employees and make them adhere to the company's culture and projects.

HR managers are therefore looking for solutions to share internal information with all employees. Linked to the performance of the company, safety at work or even the life of the company. Their eyes are therefore naturally turning to solutions that promote digitized, automated internal communication and that it will be possible to deploy effectively on the various sites where their employees work.

Screens to automate the distribution of internal communication flows

Digital screens thus appear to be real internal communication relays. Their number one asset: the possibility of automating the sending of communication flows from various data sources (Data Management Platform, Customer Relationship Management, social networks...).

Gathering information will not be time-consuming and will not require multiple resources.. Thanks to the APIs, internal information and the digital signage network will be automatically connected to save maximum time and allow for the continuous distribution of internal information.

Updated in real time, the screens will even be able to broadcast data that evolves rapidly and that must be updated at any time.. For a retailer, it will thus be possible to know at any time the evolution of its stocks or the number of people in stores. In the same way, a factory will know at each moment the stage of production of a product. A call center will be able to know without waiting the progress towards its goals...

Another benefit specific to digital signage to communicate in business: its attractiveness. Digital signage makes it possible to deliver more impactful messages because screens capture attention and arouse curiosity. Strategically placed, digital screens thus allow better assimilation (and memorization) of messages transmitted by the company.

The different flows to communicate internally on your screens

Thanks to screens, HR managers therefore finally have a digital, impacting, automated and easily deployable internal communication solution to reach all employees of a company at the same time, regardless of their location.

It remains to be seen how to best capitalize on this digital signage solution for optimized business communication. The flows to be shared may thus vary according to the sectors of activity of companies and their objectives:

• Key performance indicators: Digital signage in business makes it possible to display teams' efforts in real time. Store traffic, sales performance, operational efficiency... all these KPIs can be relayed internally using screens. A good way to boost productivity and motivation internally.

• Health and Safety at work: Digital screens are perfect levers for raising awareness and protecting company employees. They are therefore still massively used to recall the use of barrier gestures in the context of the Covid-19 pandemic. In the break room or in operational areas, they will be able to effectively inform employees about the best practices to follow in terms of safety (for example in the form of a video). It may also be relevant to communicate internally about the days without accidents via screens.

• Internal events and corporate messages: Skillfully positioned, the screens will be useful to encourage employees to participate in a questionnaire on the intranet or to remind employees to hold speeches or training courses. Digital signage in companies can also serve as local communication on the part of management, which can for example highlight the good performance of employees, encourage or inspire them through inspiring quotes that are in line with the company's values.

• Human resources and company life: Digital signage can also be used to better retain employees or promote their integration. The screens will make it possible to present a newcomer to as many people as possible or to remember birthdays. Good practices to enhance human capital and highlight the driving forces of a company in its corporate communication.

• Contextualized information: Screens also promote personalized and targeted internal communication through information that will bring maximum added value to employees. The screens can thus be used to mention the agendas of a meeting room or the progress of various projects. The use of feeds from external sources will also allow teams to be informed of the weather, local news or other information that concerns them more directly according to their location.

Screens make it possible to both automate and personalize business communication broadcast in real time. Discover how Cenareo helps companies get closer to their employees through digital signage in a multi-site or international context.