You've probably already noticed the digital equipment that has started popping up in stores. Maybe you've even thought about equipping your own store? You are wondering if it is worth it, but above all how and why to take the step? Think of it as a logical evolution. Today, the digitalization of the point of sale is a necessity to stay in the race. If your competitors have not yet equipped themselves, then It's up to you to get ahead.
1: Seduce your customers with dynamic signage!
Your customers are constantly connected and reading on screens. Their expectations, in terms of purchasing decisions, are evolving and becoming more and more specific. Logically, the traditional physical point of sale is changing. One response to this change in behavior is digital signage. The screens attract attention, are generally connected to the Internet, and broadcast up-to-date information. Their use is flexible, and the content is contextualized according to the person in front of the screen. If you are having trouble convincing your targets with your current campaigns, change the method and opt for a connected screen!
2: Throw away the paper!
Traditional printed signage is struggling to compete with modern technology. The paper display is static, expensive, and can only be used once! Digital signage replaces all that! It offers precise targeting, real-time updates, very advanced interactivity, the possibility of reusing content... The image of your store will change, and customers will see you as a modern business. Never forget that a convinced and seduced customer is a loyal customer!
3: Produce quality content!
While digital signage is a great tool for connecting your store, the real key to good communication is the quality of the content! When creating your content, think about your specific targets, when and where it will be broadcast, and how to make your content interactive while respecting the company's graphic charter. Digital signage segments your communication according to age group, gender, or screen position... It reveals its full potential when armed with quality content. It is a powerful tool that helps you achieve your goals, whether they are sales goals, customer loyalty, information or communication goals. However, the power must be mastered! It is important to use it well and to update it as much as possible. This technology is constantly evolving and must be maintained; it is up to you to exploit all the possibilities it offers!
4: Offer a new and extraordinary experience!
Price is not the only factor that comes into play when buying a product: now, the universe offered by the seller around the product counts in the final decision. The customer becomes attentive to how the store promotes their product. He will certainly be more inclined to buy a product if he finds his daily environment in the store: screens, personalized messages, interactivity... Digital signage guides, informs and plays with the customer, transforming your store into a place that is resolutely focused on the customer experience.
A dynamic display screen well positioned in the window catches the eye.
5: Focus on interactivity!
The relationship with the customer has evolved considerably, with consumers reading more and more reviews and comparing prices online rather than talking to a salesperson. It is therefore becoming more and more difficult for salespeople to develop a quality relationship with the potential customer. One of the keys to unlocking this impasse is digital signage. Thanks to this communication tool, the core of the relationship with the customer - the dialogue - is restored. These connected screens create a new interaction with store visitors. The information displayed on the screen is directed directly to the person who is viewing it. An invaluable understanding is created! If your content is personalized, interactive, contextualized, and up-to-date, you can take advantage of all the benefits of this new technology.
It is true that consumers are increasingly demanding, but it is not impossible to adapt. It is simply necessary to engage in the hyperconnected world in which we live! Your store needs interactivity and personalized content, it has become important to create an innovative shopping experience for customers, and digital signage is a technology that meets all of these demands. Once equipped, your store is visually transformed, visitors perceive the changes and see that your business is evolving in their direction. They will be more confident and attentive to your ads.
It's up to you to play!
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