Videos are one of the most effective — if not the most effective — ways to improve and promote your organization's culture. Employee generated video content will create a sense of community that humanizes your team members and gives everyone the opportunity to effectively communicate their thoughts, feelings, expertise, and passions.
The important thing is not only to start this process, but to keep these communication channels open so that this content is always produced. A culture of open communication, authenticity, and engagement will always lead to better business results.
Here are 4 ideas for employee generated videos that you need to continuously produce to improve your company culture:
1. Corporate culture
Create a storyline and video template that shares what company culture and values mean to your employees. Do this two or three times a year and ask the team to look into this topic to identify trends and see what has changed over the year.
Remember, defining your organization's culture shouldn't come from the management team or HR, but from everyone. It's the best and only way to know how the team really feels.
2. New hires
Ask each new hire to make a short video to introduce themselves to the team. This is especially important when you have a remote or hybrid team, where people won't be able to get to know new hires in the halls or around the water cooler.
Ask them to talk about their background, why they decided to join the company, and what they want from their new role. Encourage them to be themselves and that way they will feel welcomed!
3. Informal discussions with management
A recurring video of a member of the management team that is informal and casual will be welcomed by the team. Call it something like “Coffee with the CEO” and let him share what's going on in the company every week. This is a great opportunity for people in the organization to understand the successes, challenges, goals, and vision of the business, which they probably don't often receive through other means.
These videos help break down barriers that may exist and humanize the leader, especially in a large organization. The CEO may seem more approachable and conversational, instead of just being a name in a corporate email.
4. Frequently asked questions
Give your employees a platform, almost like a suggestion box, to ask questions, offer new ideas, or challenge a thought process within the organization. It's a simple, structured way to create employee-generated content, and it can lead to incredible ideas put forward.
Encourage your employees to say, “Hey, we've been doing it this way for so long. I think there is a better way to do it. Here is my solution. What does everyone think? ”
And see what happens!
These are four great examples, but keep in mind that there are literally hundreds of thousands of different videos you could make depending on the business story you want to communicate. These four examples are a great starting point because they focus solely on encapsulating your organization's DNA and culture, and the importance of giving everyone a voice.
All the news about digital signage and video
