Wouldn't it be great to give all of your employees the opportunity to talk about what they love the most about working at your company?
Just imagine the answers you would get when you asked people to talk about theirs experience, of their priorities and theirs daily. How long have they been here? What do they like the most about their job? What is the biggest lesson they've learned since they started?
Everyone has great stories to tell, whether they realize it or not, and this type of content plays a powerful role in employee engagement, recruitment, and more.
To get you started, here are four scenarios for your own corporate culture videos.
Recruiting
Videos are absolutely the best way to highlight your culture. Ask your employees to introduce themselves, what their role is, how long they have been with the company, why they joined the team, and what motivates them to stay.
Then ask questions that are lighter and more original. What is the funniest project they've worked on? What skills did they learn that surprised them? What would they say to someone who is considering applying to you?
Internal employee mobility
This point is very much linked to the example of recruitment: what does a day in the life of a specific role look like? Many times, recruiters struggle with talking to candidates thinking they understand the position they are promoting based on a written description, but they end up losing those candidates because in the process, they realize, “This is not what I thought the position was going to be.”
It is therefore useful to allow someone who is currently in this position to talk about their daily life. What are they focusing on? How do they get ready for work? What skills did they have when they arrived? What have they learned since then?
Not only does this work well for recruitment, but you also paint a clear picture of this role that will help with internal mobility within the organization. We all accepted a job that turned out to be very different from how it was described, right? It will help to avoid that!
Re-recruiting your current employees
When we talk about “re-recruiting,” we mean engaging your current employees, keeping them motivated, and excited about their future within the organization. Ask them what they like the most about their job, where they see themselves in five years, what they think is unique about our organization that motivates them to come to work every day, these kinds of questions.
What you'll see is that people actually take the time to think about what they like about what they do. It's a powerful tool for employee retention once they realize how much they love their work and value their business.
Lifelong learning
Studies show that the most successful businesses are those in which employees are constantly learning new roles and skills and sharing them with others.
As we said, everyone has powerful stories to tell, whether they are aware of them or not. Whether they work in sales, customer service, marketing, marketing, finance, operations, or even if they've just been hired, they have a wealth of knowledge and experiences to share. When they share this information with the rest of the organization, everyone benefits.
