HR: 5 ideas for video formats to enrich your job descriptions

3/12/2017

If the classic job description still has a bright future ahead of them, enriching it with a video is an idea that is both effective and simple to realize. How to use.

vidéo filmée au smartphone

It allows you to put a face on your future colleagues, to discover the premises, and gives an overview of the general atmosphere of the company. So here are some simple, inventive, and rhythmic formats to immediately apply to yours — and available, for each of them, from the most classical to the most quirky.

 1. The typical day interview

Everything you need to put yourself in the shoes of a future employee of your company. In practice, identify three crucial moments of your future collaborator's typical day, and ask a member to embody them.

Example 1: “9:30: Meeting with the entire department. We exchange ideas and define the next steps. Each time, I present my client of the week./2 p.m.: This is the product test point.”, etc. For more conviviality, start your video with a moment of the day focused on the atmosphere within the team and/or the well-being of employees.

Example 2: “13:45: small coffee with the whole team before going back to work. It's tradition!” The more you change the frame according to what is said (for lunch, a plan in the cafeteria for example), the more impact your video will have.

 2. The “goodies” interview

Everything that is not in the job description, from the general atmosphere to the cookies available, to the small habits of the team.

Example 1 - The top 5: Like the musical “Top 50”, one of your collaborators lists his ranking of the advantages of working at home in a countdown mode... and saves the best for last.

Example 2 - The list of “favorite words”: Your speaker explains what he likes best in the company using keywords that you have pre-determined together. Each time, he has one or two sentences why he chose them. He can also tell an anecdote that refers to it. This can mean, in front of the camera: “The first word I like best here is 'autonomy'. It is used to describe the product that we sell, but also the way I like to work. It reminds me of the time when...” and so on. Ideally, choose between three and five words.

 3. The team interview

A round-table discussion for members of the recruiting team: the best way to meet — virtually — future colleagues.

Example 1 - The “Welcome” interview: Each member of the team gives advice to their future colleague. The caring tone allows the potential recruit to have an overview of their future colleagues, and to be reassured about their team spirit.

The “13 words” interview: A format inspired by This nice article from New York Times : everyone describes what their colleagues inspire, contribute, teach them... in 13 words, not one more. Select between 4 and 6 testimonies.

 4. The encrypted interview

Because a few well-chosen facts are sometimes better than a long speech.

Example 1 - Key figures — classic version: Give four or five numbers representative of the position, team and/or company. Example: “5! It is the number of employees in your future team. Louis is in charge of development, Marie is a business analyst, etc./2! That's the number of your direct superiors.” Etc.

Example 2 - Key figures — team building version. The same thing, version “10! That's the number of team dinners we organize every year. 15! The number of female employees on our women's rugby team” Etc.

 5. The “culture” interview

The most quirky of all; sometimes also the most revealing!

Example 1 - The “If I were, I would be” interview: Three movies, music, books to describe the company — or the position corresponding to the offer. One of the members of the recruiting team summarizes the company/department/its team/the position to be filled by associating it with three cultural objects. They answer questions like: “What if your job was a movie/a book?”, or “What if your work was a series?” Recently asked during an interview in a bank, this last question gave rise to a very nice answer. : “It would be F.R.I.E.N.D.S, because we all get along really well.”

Example 2 - The “Fast & Curious”: “Hogwarts or Harvard”, “Humanism or Feminism” ? On social media, Emma Watson's Fast & Curious has accumulated over hundreds of thousands of views.

In practice, one of the collaborators must choose between two words that are displayed very quickly on the screen, and respond tit-for-tat. The topics covered may correspond to his position (“Excel or PowerPoint?”) or be HR oriented (“Arrival or departure?”, “Paris or New York?” for example, if you have offices in both cities).
They can also be more personal: it's up to you to place the cursor! The result: a dynamic interview, which shows your employees in a pleasant light.

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