Media companies have monetized their ad space for decades. Retailers, on the other hand, capture less than 15% of the revenue their in-store traffic could generate. Cenareo and Mereo are here to change that — in one hour.On Monday, the 11th of May at 6pm (Paris time), you will discover how to transform your fleet of screens into a powerful retail media tool—with tangible results to show for it.During one hour, the speakers David Keribin (CEO & co-founder @Cenareo) and Elisa Bauguil (CEO @Mereo) will be pleased to tackle different strategic topics :
- Retail strategy: why most retailers' monetization strategies fail — and what to do instead
- Yield management & data: how to price and sell your ad inventory like a media company
- Activation: the 3 levers that turn a screen fleet into a profit center
- Real cases: what results look like after 6 months.
See you on Monday the 11th of May !
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