Introduction
Digital signage is revolutionizing the way businesses communicate internally, with a significant impact on team productivity. This innovative technology not only makes it possible to broadcast information in real time on strategically placed screens, but also to create a more cohesive and informed work environment.
Cenareo, a French specialist in dynamic signage since 2012, offers comprehensive solutions that transform internal communication and increase employee engagement. With more than 20,000 connected screens managed in more than 30 countries and more than 500 customers, Cenareo has established itself as a major player in the digital transformation of businesses. This article explores how integrating these systems actually improves productivity, with specific examples of successful deployments.
Digital signage as a strategic lever for internal communication
Digital signage is much more than just a technological evolution of traditional bulletin boards. It is a complete system composed of a CMS (content management system) for creating and administering messages in a centralized manner, coupled with a network of strategically positioned communication screens. This solution offers a new dimension to internal communication, making institutional messages more attractive and powerful.
In a context where the digitalization of businesses accelerated by about seven years following the COVID crisis, digital experience has become a determining factor in improving the employee experience. Studies show that a successful digital experience positively influences many aspects: productivity, engagement, profitability and talent retention. This digital transformation of internal communication also meets the challenges of hybrid work and the inclusion of field employees, who are often left on the sidelines of traditional information channels.
The digital signage solution proposed by Cenareo is distinguished by its ability to adapt to all types of screens, from “one-to-many” screens placed in common areas to “one-to-one” screens for employees (PCs, smartphones). This flexibility allows optimal distribution of information, regardless of the configuration of the company or the geographical dispersion of the teams.
Transformative features for effective communication
Cenareo's digital signage system stands out for its advanced features that radically transform the way businesses communicate. The ergonomic and powerful SaaS platform makes it possible to create various content, to use existing formats, to retrieve online content from YouTube or social networks, or to create messages directly from the management interface. This versatility guarantees dynamic communication adapted to the specific needs of each organization.
One of the major advantages of the Cenareo solution lies in its intelligent algorithms that distribute content according to customizable criteria (hours, days, distribution rate) or external parameters such as weather or stock status. This contextualization of information considerably reinforces its impact and relevance among employees, thus contributing to a better assimilation of strategic messages.
The intuitive management platform promotes rapid internal adoption, especially for local field teams. The intelligent programming of content is carried out automatically thanks to the algorithm, which creates communication scenarios based on defined criteria. This automation allows teams to focus on content creation rather than technical management.
Concrete impact on team productivity
Digital signage directly influences team productivity through several mechanisms. First of all, effective internal communication increases the motivation and commitment of employees on a daily basis. The regular dissemination of stimulating and relevant messages creates a positive dynamic that results in greater involvement in daily tasks and business projects.
In industrial environments, where communication can be particularly complex due to the mobility of operators and the absence of individual computer equipment, digital signage provides a particularly suitable solution. It allows the dissemination of information in real time directly in factories, thus facilitating the work of teams and streamlining communication. The right information is available at the right place on the production chain and at all company sites, whether factories, warehouses or workshops.
The information transparency generated by these systems also contributes to the construction of relationships of trust, which are essential for the professional development of employees. By making information accessible to everyone, digital signage eliminates information silos and promotes a more inclusive corporate culture, where each employee feels valued and involved in the life of the organization.
Optimization of time and resources
In addition to improving communication, digital signage contributes significantly to the optimization of time and resources. Screens are becoming real management tools for managers, allowing them to save time usually spent on traditional displays or regular announcements. Managers can thus focus on tasks with higher added value such as individual support for employees or team leadership.
Digital signage also makes it possible to reduce paper printing (reports, statistics, posting notes), thus contributing to a more ecological and economical approach. This rationalization of resources is perfectly in line with the sustainable development strategies adopted by a growing number of companies. Cenareo was also awarded the EcoVadis silver medal, attesting to its commitment to corporate social responsibility.
Cenareo solutions for effective internal communication
Cenareo has developed a comprehensive approach to digital signage that focuses on three main areas: the creation, distribution and management of content. This integrated approach allows companies to maximize the impact of their internal communication and to make it a real productivity driver.
In terms of creation, Cenareo offers great flexibility by making it possible to use all content formats, to create content directly online from the platform, and to retrieve data feeds updated in real time (weather, news, news, social networks, RSS feeds). This wealth of content guarantees varied and engaging communication, capable of capturing the attention of employees in an environment that is often saturated with information. The platform also allows you to create and customize online videos from the content creation tool.
For distribution, the solution makes it possible to automate campaigns based on external criteria, to open up rights to various users to broadcast local content, and to plan campaigns in advance or to administer them in real time. This controlled decentralization of communication promotes the autonomy of local teams while maintaining global coherence, essential for multi-site businesses.
Finally, centralized management makes it possible to manage the entire fleet of screens remotely, on all company sites, to maintain visibility on all screens thanks to dedicated dashboards, and to automatically manage the switching on and off of screens. This effective management ensures optimal distribution of messages and rational use of energy resources. The proactive alert system automatically reports breakdowns, allowing maximum reactivity.
Concrete examples of implementation by Cenareo
Cenareo has supported many companies in optimizing their internal communication thanks to dynamic signage, with convincing results on productivity and team commitment. Among the most emblematic cases is that of Boulanger, which implemented a centralized digital communication strategy for its 400 stores. This implementation allowed the brand to effectively engage its 9,000 employees around common goals, thus strengthening team cohesion and adherence to company values.
The Fauché group represents another successful example of integrating digital signage into its internal communication strategy. By deploying internal communication screens to improve information sharing, the company succeeded in engaging its 1800 employees. This approach contributed to a better flow of information and to a faster adoption of strategic messages by all employees.
Diana Pet Food, the world leader in food for dogs and cats, has also optimized its internal communication thanks to Cenareo digital signage. The solution made it possible to reach all employees, including those on production sites.
SNCF perfectly illustrates the impact of digital signage in a multi-site context. In the Grand Est region, where 3,350 agents work and only half of whom have a computer station, SNCF has equipped its sites with 95 Cenareo screens. This solution makes it possible to communicate effectively with train drivers, ground handling agents, salespeople or maintenance agents. The headquarters broadcasts messages on all screens while each manager broadcasts information locally based on their own news, with 80% of the fleet receiving new content every week.
AXA France: an example of successful digital transformation
AXA France's experience with Cenareo is a perfect illustration of how digital signage can transform the internal communication of a large company. AXA France has entrusted the replacement of its internal communication screens to Cenareo, as part of a wider digital transformation strategy. This modernization of communication channels allowed the insurer to disseminate its strategic messages more effectively and to strengthen the adherence of employees to the values and objectives of the company.
Optimization strategies to maximize the impact on productivity
To take full advantage of digital signage and maximize its impact on team productivity, several strategies can be implemented. First, it is essential to adopt a multi-channel approach that integrates digital signage into a larger communication strategy.
Cenareo offers a complete multi-channel solution that allows coherent messages to be broadcast on different media. Beyond office display screens, the Cenareo Flex solution guarantees the sharing of information for all employees regardless of their workplace. Cenareo Flex integrates perfectly with the Digital Workplace (Microsoft Teams, Google Workspace, Facebook Workplace, Slack) to transform all screens into powerful communication channels that increase the reach of messages tenfold. This integration ensures total digital inclusion, which is particularly important in the context of hybrid work.
The contextualization of messages is also a powerful tool for strengthening their impact. The Cenareo solution makes it possible to add distribution context thanks to advanced functionalities, in particular weather marketing that adapts messages according to weather conditions. This fine personalization increases the relevance of the messages and, therefore, their assimilation by employees. The artificial intelligence algorithms developed by Cenareo can automatically detect the best time of day to broadcast a marketing message, by cross-referencing video metadata, hot trends, time of day, peak periods and even the weather.
Performance measurement is another strategic axis for optimizing the effectiveness of digital signage. Cenareo offers monitoring tools that make it possible to assess the attractiveness of media, the freshness of content and the contextualization of campaigns. These indicators provide valuable insights to continuously adjust the communication strategy and maximize its impact on team productivity. Personalized support via dedicated Customer Success Managers makes it possible to optimize the impact of communication and to ensure regular follow-up.
The importance of content quality
The premiumization of content is becoming a major trend in the evolution of digital signage. Consumers and employees now expect high-quality visual experiences, comparable to the standards of major productions. This quality requirement also applies to internal communication, where premium content more captures the attention of employees and reinforces the impact of messages.
The integration of video content is a particularly effective strategy for boosting internal communication. Cenareo offers complete video project management solutions that allow you to massively create, manage and distribute powerful and quality video content. This video content, which is more engaging than traditional text formats, contributes significantly to improving the understanding and memory of strategic messages.
Technology at the service of reliability
Cenareo is positioned as a digital transformation partner, offering personalized support and simplified installation. The autonomous, compact and lightweight player, based on Raspberry Pi, guarantees continuous streaming and avoids black screens thanks to the local storage of content. Once connected via an HDMI cable and connected to the network via Ethernet or WiFi, it can be instantly controlled remotely via the CMS.
The solution works in SaaS mode with an annual subscription whose price varies according to the size of the screen fleet. The subscription includes access to the SaaS platform on all devices, automatic updates, technical support with a supervision center, and the guarantee of replacing players in the event of a major incident. In the event of a failure that is not resolved remotely, Cenareo replaces faulty equipment free of charge, thus offering total transparency on costs and peace of mind for businesses.
Cenareo's extensive compatibility allows it to work with any type of screen, including Samsung (Tizen range), Sharp/NEC and Philips screens with embedded solution. Technological partnerships have been established with Samsung, which has integrated Cenareo technology into its screens.
Reference customers
Cenareo supports companies in all sectors: retail, DOOH (Digital Out Of Home), internal communication, health, education, catering and tourism. Among its prestigious customers are brands such as AXA France, Boulanger, Boulanger, Etam, Etam, Undiz, Triumph, Leroy Merlin, E.Leclerc, Engie, EDF, Volvo Car France, Volvo Car France, SNCF, SNCF, Etam, Etam, Undiz, Triumph, Accor, Fitness Park, and many others.
These customers chose Cenareo for its exceptional user rating of 9.5 out of 10 (verified reviews), with an ease of use of 4.8 out of 5, customer service of 4.8 out of 5, and a value for money of 4.8 out of 5. Cenareo offers a free two-week trial to allow businesses to test the platform and assess its suitability with their needs.
The future of digital signage with Cenareo
Digital signage is a powerful tool for improving team productivity through more effective and engaging internal communication. The solutions proposed by Cenareo, with their integrated approach to the creation, distribution and management of content, allow companies to radically transform their internal communication and make it a real catalyst for performance.
Founded in 2012 by four engineers who graduated from ENSEEIHT in Toulouse, Cenareo grew rapidly to become a major player in digital signage in Europe and the United States. With a team of more than 70 experts located in Paris, Toulouse, Tunis and New York, Cenareo continues to innovate to meet the growing needs of businesses in terms of digital communication.
In the future, the continued evolution of display technologies, combined with the ever greater use of data to personalize messages, promises to further amplify the impact of digital signage on team productivity. In a constantly changing professional world, where hybrid work and digitalization are emerging as fundamental trends, digital signage is becoming an essential tool for companies that want to maintain effective communication with all their employees and stimulate their collective productivity.
Cenareo aims to become the European leader in digital signage, by continuing to offer innovative, ergonomic and efficient solutions that support companies in their digital transformation and allow them to become their own media.
