Introduction
Your window represents the first contact with your customers. However, in the face of daylight, reflections or heat, a simple poster or home television is no longer enough to capture attention.
That's where the dynamic window screen comes in, a professional monitor designed to provide perfect visibility 24 hours a day, even in direct sunlight. Coupled with a digital signage solution like Cenareo, it is becoming a real strategic communication tool.
Displays designed for demanding environments
Professional window screens are specially designed for:
- The windows facing south
- Pedestrian areas
- Shopping malls
- The showrooms
Their high brightness (up to 7000 cd/m²) and their robustness guarantee a display that is always sharp and striking. Result: your window becomes a real dynamic, attractive and profitable media.
Why is a standard screen not enough in the window
Many retailers are trying to install a consumer TV in their window. The result is often disappointing: a tarnished image, a screen darkened by the heat, and almost zero readability under the sun.
A home monitor offers a brightness of 250 to 350 cd/m², while an exposed window requires at least 1500 cd/m². Professional display screens reach up to 7000 nits and withstand extreme temperatures without darkening.
In summary, a professional window screen is:
Extreme brightness (1500 to 7000 cd/m²) Readable in full sun
An anti-blackening tile with thermal resistance up to 110°C
24/7 operation without overheating
Anti-UV and anti-reflective protection
Integrated active ventilation for longevity
It's the difference between a screen designed for your living room and a monitor designed to perform in your window all year round.
The ranges of window screens available
High brightness LCD screens, 1500 to 4000 nits
The ideal solution for semi-shaded windows or downtown businesses.
- Resolution: Full HD or Ultra HD 4K
- Formats: 32″ to 75″, portrait or landscape orientation
- Typical use: real estate agencies, pharmacies, fashion shops, restaurants
Ultra high brightness screens, up to 7000 nits
Designed for south-facing windows or very bright environments.
- Maximum brightness for a brilliant look even under direct sunlight
- Reinforced thermal resistance
- Ideal for outdoor windows, exposed facades, tourist areas or train stations
Double sided screens, indoor and outdoor visibility
Two screens in a single frame:
- External side: high luminosity (3000 to 7000 nits)
- Inner side: standard brightness (400 to 700 nits)
An elegant solution to communicate both to passers-by and to customers already in store. Available in suspended or freestanding versions.
Totems and display terminals
Ready-to-install solutions for quick and autonomous installation.
- Freestanding totems, 43″ to 75″ formats
- Touch options available for customer interaction
- Simple design and premium finish
Suitable for showrooms, lobbies, agencies or trade shows.
Control your window screens with Cenareo
Beyond the hardware, the software solution that controls your screens makes all the difference. Cenareo is a SaaS digital signage platform that allows you to create and broadcast content on a network of communication screens.
A solution designed for professionals
Cenareo is a tech startup from Toulouse specialized in digital signage that provides a solution for controlling multiple screens remotely, regardless of their number. The platform has established itself as a major player in the market thanks to its ease of use and its innovative approach.
A plug & play player to connect your screens
The Cenareo player is a compact box based on a Raspberry Pi that you just need to connect to the screen to connect it to the Internet. Once plugged in, it starts on its own and displays your content without interruption, even if the connection is lost.
The player connects:
- Via HDMI cable to the screen
- To the network via Ethernet cable or WiFi
- Stream in Full HD (1920 x 1080) in landscape or portrait format
Cenareo technology is compatible with high-brightness window screens, thus perfectly adapting to the constraints of storefront displays.
Intelligent and contextual programming
What sets Cenareo apart is its ability to contextualize your messages. An algorithm integrated into each box defines the appropriate moment to broadcast media according to criteria entered by the communicator via the platform.
For example, you can:
- Broadcast an umbrella campaign only when it's raining
- Adapt your messages according to the time of day
- Automatically stop the promotion of a product that is out of stock
- Synchronize multiple screens to create coordinated animations
Dynamic display in the window allows you to capture attention with campaigns that are directly linked to reality: your stock can be incremented in real time, your message can be broadcast only according to your weather criteria.
Centralized and remote management
The platform makes it possible to centralize the management of your messages in real time and to automate the distribution of your content for intelligent, impacting and targeted communication.
From any computer or smartphone, you can:
- Create your content directly on the platform
- Retrieve media from YouTube or your social networks
- Program your campaigns in advance
- Manage multiple points of sale simultaneously
- Benefit from a proactive alert system in case of failure
The concrete benefits of a dynamic window screen
Attracting attention and generating traffic
A dynamic screen captures up to 4 times more glances than a paper poster. Animations, videos, targeted messages: your window becomes a living medium that naturally attracts passers-by.
A Nielsen study of 120 retailers using a digital signage solution found that 80% saw their sales increase by 33% compared to those made with traditional printed posters.
Boost your sales and campaigns
Broadcast your daily promotions, highlight your news, create event campaigns. The window screen helps to stimulate impulse buying and increase the average basket.
Update your messages in one click
Thanks to the integrated player and the Cenareo platform in SaaS mode, you program and update your content remotely. Your messages are adapted in real time: morning, noon, evening, season, sales period.
Reduce your communication costs
No more repetitive poster printing. The window screen pays for itself quickly thanks to reduced printing costs and increased store traffic.
Technical characteristics of window screens
Specification
Detail
Brightness
1500 to 7000 cd/m² depending on the model
Resolution
Full HD or Ultra HD 4K
Thermal resistance
up to 110°C (Blackening Effect)
Degree of protection
IP54/IP65 depending on installation
How it works
24/7
Connectivity
HDMI, USB, Ethernet, WiFi, WiFi, 4G (optional)
Player
Compatible with Cenareo and other solutions
Formats
portrait, landscape, single or double sided
Available sizes
32″ to 75″
Sectoral applications
Retail and shops
For boutiques, perfumeries, sports stores or fashion retailers: highlight your collections, promotions and brand messages continuously.
Digital storefront signage is a tool that energizes points of sale and helps you create more engaging and effective digital stores.
Pharmacies and parapharmacies
Broadcast your health campaigns, seasonal promotions, wellness tips or childcare information.
Real estate agencies
Display your dynamic ads, featured properties, and news with vibrant images that are visible day and night.
Banks and insurance companies
Present your current rates, your offers, your corporate news and your institutional messages.
Transport and mobility
Screens for stations, airports, bus stops: dissemination of passenger information, alerts, local campaigns.
Institutions and communities
Museums, tourist offices, town halls: citizen communication or promotion of cultural events.
Events and fairs
At a trade show, digital signage is an effective solution for transmitting essential messages to participants and exhibitors, and promoting a product or service in a creative way.
A complete solution to maximize your impact
Choosing a professional window screen means combining:
The right equipment : resistant and efficient high brightness screens
A powerful software solution : Cenareo offers an intuitive management platform for rapid internal adoption, intelligent content programming thanks to an algorithm and numerous criteria for contextualizing campaigns
Expert support : installation, configuration, training and ongoing support
