Digital signage: what is it, and what is it really for?
Surely you have already come across these connected screens broadcasting content in stores, company halls or reception areas. Behind these displays, there is what we call a digital signage solution: a system that allows digital content to be broadcast, controlled, and updated on several screens at the same time. In other words, it's like going from a fixed panel to an intelligent communication tool that adapts in real time.
At Cenareo, we developed a Saas platform designed precisely to simplify all this. You can control your screens remotely, without tearing your hair out with complicated installations.
Why are more and more businesses getting started?
Today, communicating also means knowing how to adapt quickly. Businesses are looking to be more responsive, more visual, more powerful. And that's where digital signage is changing the game:
- In stores, it captures the customer's eye and highlights your products with a measurable impact on sales floor traffic and the increase in average baskets.
- In your offices or on your sites, it boosts the commitment of your teams and allows them to better adhere to the content offered by the company.
- In public places, this medium disseminates information in real time, in a clear and useful way
With Cenareo, you manage everything from a single platform, no matter where your screens are located.
The ingredients of a good digital signage solution
For it to work well, three things need to be done:
- The hardware : Choosing the right screens adapted to the concept of your brand
- The software : A CMS platform accessible everywhere to manage your screens and content (creation and planning)
- The connection : A standalone plug & play player made available to connect screens to the platform
Cenareo brings all this together in a SaaS solution that is easy to use. No need to be a technical expert: our team supports you in all stages of your project.
Concretely, what does it change on a daily basis?
Digital signage is above all a gain in time and efficiency and a better media mix:
- You can update all your screens in one click, from anywhere.
- You schedule your broadcasts according to your needs or your schedules.
- You guarantee message consistency across all your sites.
- You use your first media: your sales spaces
- And as a bonus, you reduce your ecological footprint by eliminating paper printing.
Our interface is designed to be intuitive and efficient, even if you manage dozens of sites and hundreds of screens
What makes Cenareo different
We wanted a platform that was simple, reliable and that grew with you. Result: your communication and marketing teams can:
- Control all their screens from a single dashboard.
- Automate distribution according to time, location or context.
- Manage different content sources and optimize everyone's voice share as in traditional media
- Collaborate easily, without drowning in technology.
Since everything is in the cloud, it integrates naturally with your current tools. And it works just as well for 5 screens as it does for 500.
Some examples of use
Our customers use Cenareo in a variety of contexts:
- Internally : to share information and create links between teams.
- In retail : to boost points of sale and boost promotions.
- In the reception areas : to enhance the brand image and welcome visitors.
Each project is supported to meet the needs of content creation, distribution and impact tailored to meet the needs of content creation, distribution and impact and to enable teams to manage their projects with peace of mind.
Why bet on Cenareo?
Digital signage is no longer a gimmick: it is a real modern communication tool. With Cenareo, a leader in digital signage for 10 years, you regain control of your content, you automate what can be automated, and you maintain visual consistency everywhere, in complete safety.
