What is digital signage?
Digital signage is a modern means of communication that uses screens controlled by software to broadcast multimedia content (texts, images, videos, etc.). This technology is characterized by being animated, interactive and customizable, capturing attention more effectively than traditional displays.
Cenareo, the French reference solution for digital signage
Cenareo is a leading Toulouse platform for the management of screen fleets of all sizes. A member of the Microsoft for startups program, Cenareo combines power, simplicity and innovation.
Cenareo's major assets
Standalone player and anti-black screen technology: based on Raspberry Pi, the plug and play box guarantees continuous streaming thanks to the local storage of content. The player can be immediately controlled remotely via the CMS.
Smart programming: the algorithm automatically creates scenarios according to your criteria (schedules, weather, temperature, audience data via Quividi, stock status). This contextualization delivers the right message at the right time.
Centralized management and glocal management: simplified management of complex parks with an overview on all your screens. Local teams can intervene while maintaining national harmonization through the management of user rights.
Multiple integrations: connection with digital workplace (Microsoft Teams, Google Workspace, Slack), business tools, RSS feeds, social networks and Google Reviews.
Extensive compatibility: works with any type of screen via embedded solution (Samsung Tizen, Sharp/NEC, Philips), external player or Android/iOS application.
Sectors of application
Retail, internal communication, DOOH, hospitality-catering, industry, health, education and smartcities.
In 2023, Cenareo acquired EasyMovie, adding video creation to its expertise.
Support and pricing
More than a software, Cenareo is a partner with a dedicated Customer Success Manager, simplified installation and free replacement of players. The SaaS subscription model offers transparent pricing based on the size of your fleet, with a free trial available.
Reference customers: AXA France, Triumph, Etam, Etam, Undiz, Saint-Gobain Group.
Other paid digital signage solutions
Disign
Complete and flexible software that adapts to all display strategies. Manage basic media, rich widgets, dynamic real-time content, and interactive tactile content. Simple and intuitive deployment with total control over the management chain.
Signao
Computer-Aided Signage Solution to share information in real time. Setting up scenarios according to internal/external flows. Multi-zone interface with a cache system to avoid black screens.
Com'play
Developed by Anikop, efficient and fully customizable. The user chooses playlists, location, time of broadcast and number of screens. Ready-to-use templates available.
LOOK
Remote management software for various types of content. Features: unique layers, custom areas, interactive scenarios, 4K display, offline reading. Available from 6 dollars, deployed in more than 20 countries.
DMCware
Developed by Display Media, intuitive and highly functional. Content planning in real time and up to one year in advance. Multi-user interface with unlimited accounts.
Viewneo
Used in over 150 countries, it meets the needs of small businesses and multinationals alike. Cloud-based with a 30-day trial period. Automatic file conversion, playlist manager, live tracker.
Screensoft
Full web application for creating, planning and transmitting messages. Ergonomic interface accessible via browser. Available in License and SaaS, with 7 versions according to specific needs.
Free digital signage solutions
Screenhub
SaaS software to manage content on LED and LCD screens. Control, create, and modify displays from anywhere. Adapts to all screen formats and sizes, supports up to 1000 screens.
Concerto
Open source software requiring server with Ruby on Rails database and applications. Mac OS and Windows compatible. Signage-studio and Signage-player dual functionality. Minimum 1GB storage required.
Digital Signage
Californian solution based on an open-source framework. SignageStudio to create content by drag and drop, SignagePlayer to control and transmit messages. Minimum 1GB storage in SaaS mode.
The various uses of digital signage
Point of Sale (POS): promotion of products at the point of sale to boost sales and build loyalty. Nielsen studies show that 80% of retailers using digital signage see their sales increase by 33%.
Point of Wait (POW): entertain, inform or guide in waiting areas, reducing perceived waiting times and increasing satisfaction.
Point of Transit (POT): capture attention in places of passage, improve brand image and stimulate traffic.
The importance of a consistent advertising strategy
To succeed, you need to:
The message: clear, relevant and adapted to the context and the audience.
The content: captivating, diversified, using appropriate multimedia formats.
Dissemination: appropriate timing, frequency, and duration for the presentation.
Cenareo stands out with its intelligent algorithm that automatically broadcasts the right message at the right time based on environmental data.
Essential characteristics of a good digital signage software
Hardware compatibility and integration
Compatibility with major multimedia formats (4K, HTML5, live content) and seamless integration with various screens and players. Cenareo excels with its extensive compatibility: embedded screens (Samsung Tizen, Sharp/NEC, Philips), external players, Android/iOS applications.
Ease of use
Intuitive interface with drag-and-drop tools, preview, offline mode, and remote control. Cenareo offers an intuitive platform accessible from any device, which can be adopted quickly without special technical skills.
Customization and programming
Dynamic content that adjusts according to data, context, and triggers. Cenareo stands out with its intelligent programming based on multiple criteria: schedules, weather, temperature, audience, stocks. This contextualization makes the content more relevant.
Security and stability
Content and data protection, continuous performance without interruptions. Cenareo guarantees continuous distribution via local storage. Even in the event of a network outage, the screens continue. SaaS architecture with rapid reaction in the event of an incident.
Scalability
The software needs to grow with the business. Cenareo simplifies the management of complex parks, even managing control rooms with more than 2000 screens, with numerous integration options (digital workplace, business tools, APIs).
Technical support
Crucial effective support. Cenareo is positioned as a transparent and proactive partner with a dedicated Customer Success Manager. In the event of a major failure, standard exchange per package included in the subscription. Supervision of equipment and prevention of malfunctions.
Evaluate digital signage solutions on the market
Free vs paid software
Free software is available at no cost, sufficient for simple projects, but offers less customization, security, support, and updates. Free solutions often hide costs in terms of time and technical complexity.
Paid software offers robustness and extended functionalities for ambitious projects requiring flexibility and professional support. Cenareo, with its transparent subscription model including maintenance and support, makes it possible to control costs without surprise. The time spent making a free solution work is time not spent on your core business.
Case studies and user feedback
Cenareo shares numerous customer cases demonstrating efficiency in various sectors: Saint-Gobain Group (media for suppliers), VanDB (event communications), Triumph (facilitation for dealerships).
Test and consultations
Cenareo offers a free trial and provides experts to discuss your strategic challenges. This personalized support makes it possible to concretely assess how the solution meets your needs.
Total cost of ownership and ROI
Cenareo is distinguished by its transparency and its subscription-based model including maintenance, support and replacement of equipment. This “as-a-service” approach perfectly controls costs. At Cenareo, if we cannot solve a problem remotely, we replace the readers for free.
Studies show that a well-deployed digital signage solution generates an increase in sales of 24% to 33%. By accelerating the ROI of its customers, Cenareo is a major partner in digital transformation.
Conclusion
Among the many solutions available, Cenareo stands out for its French expertise, its robust anti-black screen technology, its intelligent contextual programming and its personalized support.
Whether you are an SME or a large company, Cenareo offers a scalable, intuitive and efficient solution that maximizes the impact of your communication.
