In this article
- Cenareo, the leading solution to control your screens on a large scale
- Anima, a tool to personalize campaign content
- EasySignage, a dynamic signage solution to facilitate distribution on social networks
- PosterMyWall, a digital signage software to support campaign planning
- Integrating digital menus using XOGO Decision Signage
Different solutions can allow a company to highlight and diversify their marketing campaign. Among them is digital signage, a solution that helps organizations present their content in a memorable way to consumers.
Whether it is advertising at a bus stop, information panels at an airport, or even digital screens allowing you to consult the catalog of a decoration store, dynamic signage is indeed present in the daily life of consumers.
By using digital screens to present dynamic content (texts, images, videos, interactive content, etc.), this type of display is now one of the powerful communication tools for a company. According to Digital Signage Today (article in English), digital signage generates better retention rates and brand awareness as well as an increase in views, sales, repeat customers and purchase amounts.
To design, distribute, plan, and manage multimedia content on multiple screens, businesses can use dedicated solutions: digital signage software.
How can digital signage software help businesses?
Whether they are SMEs or larger organizations, businesses can take advantage of these digital signage solutions in many ways:
- Disseminate public information about events, applications, product launches, etc.
- Provide teams with information on company policies and procedures
- Provide advice or directions to get to an administrative building, a clinic, a campus, etc.
- Distracting the occupants of a waiting room
- Show discounts and promotions
- Show clear instructions to improve customer service
- Building brand awareness through taglines, logos, and other visual elements
In this article, we present 6 powerful digital signage solutions, with Cenareo at the top of the list as a reference solution for businesses looking to deploy digital signage on a large scale.
1. Cenareo, the leading solution to control your screens on a large scale
Cenareo is a French digital signage solution in SaaS mode, designed for companies that want to manage fleets of screens of any size with ease of use and remarkable power. Developed by a startup from Toulouse, Cenareo has established itself as a major player in the digital signage market in France and internationally.
The strengths of Cenareo
The Cenareo platform makes it possible to manage communication campaigns as close as possible to audiences thanks to advanced functionalities. The solution is distinguished by its ability to manage complex parks, regardless of the number of users, sites, or the granularity of the content.
Among the key features of Cenareo:
- Smart programming: an intelligent algorithm automatically creates communication scenarios based on personalized broadcast criteria (schedules, days, weather, context)
- Advanced contextualization: possibility of distributing content based on the weather, facial detection data (via integration with third-party solutions such as Quividi), or other environmental parameters
- Centralized and remote management: overview of the entire screen fleet and users
- Glocal management: allows local teams to intervene while maintaining national coherence, with fine management of user rights
- Multiple integrations: connection with digital workplaces (Microsoft Teams, Google Workspace, Google Workspace, Facebook Workplace, Slack), business tools, RSS feeds, social networks
- Performance indicators: monitoring the attractiveness of the media, freshness of content, level of contextualization of campaigns
- Standalone player: a plug and play box based on Raspberry Pi that guarantees continuous streaming and avoids black screens thanks to local content storage
- Extensive compatibility: works with any type of screen, including Samsung (Tizen range), Sharp/NEC and Philips screens with embedded solution
Cenareo use cases
Cenareo meets the needs of multiple sectors:
- Retail: dynamization of the customer experience in stores, product promotion, window display
- Internal communication: employee engagement, distribution of corporate information, animation of break rooms
- DOOH: management of advertising networks with contextualization and programmatics
- Hotels and restaurants: displaying menus, promoting services
- Industry: communication of objectives, safety instructions, dashboards
- Health and education: information and orientation for visitors
Accompaniment and support
Cenareo is positioned as a digital transformation partner, offering personalized support via dedicated Customer Success Managers, simplified installation and responsive technical support. In the event of a failure that is not resolved remotely, Cenareo replaces the players free of charge as part of the subscription.
Pricing
Cenareo offers a SaaS subscription model with a free trial, the price varying according to the size of the screen fleet. Screens can be rented or purchased according to company preferences. The solution integrates the maintenance and replacement of faulty equipment, thus offering total transparency on costs.
Prestigious customers such as AXA France, Triumph, Triumph, Etam and Undiz trust Cenareo to manage their communications on screens.
2. Anima, a tool to personalize campaign content
Anima is a digital signage software that can be deployed on PC, Mac, iOS and Android environments. This solution can be used to project audio and video content onto various types of devices. The main menu includes a display management tool, a story center and a media library to manage various media (images, videos, animations, etc.) as well as PDFs, links, or even QR codes. Users can create digital menus, import and export data, preview content, upload, or schedule content to be broadcast based on specific events and time constraints.
This software supports the optimization of the content creation process by offering customizable templates according to user needs, as well as the possibility of using video support. In addition to these features, Anima includes various predefined widgets (home, news, news, weather, social media, calendar, labels, etc.), as well as the ability to integrate custom widgets.
Overall Rating: 4.1/5 (25 reviews)
What are the main features of the free version of Anima?
The free version of Anima includes 5 screens included in a single project, the creation and synchronization of designs and models as well as support provided by the community.
What are the main features of the paid Anima Starter version?
The paid Starter version of Anima includes all the features of the free version as well as priority support.
3. EasySignage, a dynamic signage solution to facilitate distribution on social networks
EasySignage is a cloud-based digital signage software that can be deployed on PC and Android environments. With this tool, users can create personalized content using the various templates offered. From the application offered by EasySignage, information such as playlists or available storage can be displayed on a single screen.
The web version of the software includes an image template editor with cloning, layer, font, color, and background options. EasySignage also allows you to create digital menus, add slides with URLs, or even QR codes to broadcast them on social networks, for example, using the publication option.
Overall Rating: 4.5/5 (56 reviews)
What are the main features of the free version of EasySignage?
The EasySignage Free license is free for one screen. It includes 200MB of storage, unlimited playlists, display statistics, and energy management tools.
What are the main features of the paid version of EasySignage?
For a fixed rate per screen and per month, EasySignage offers cloud storage space and supports an unlimited number of users. Users don't have to pay for a single screen and additional discounts apply for users with more than 20 screens.
4. PosterMyWall, a digital signage software to support campaign planning
Deployable on PC and Mac, PosterMyWall includes a content editor with options for collaborating and creating graphics, digital menu boards, and videos. This software comes with a range of customizable templates as well as an import/export option. Publishing features are available on the same screen, making it easy to create and plan campaigns to be sent via email or social media. Additionally, users can take advantage of video assistance options.
Teams can also seamlessly share their graphic designs, collaborate, edit designs, and comment on suggestions. Their work can be organized in folders and collaborators, with limited access, can also be invited.
Overall Rating: 4.8/5 (181 reviews)
What are the main features of the free version of PosterMyWall?
PosterMyWall offers a free version of its editor, containing several templates and various resources, such as audio files, videos, and stickers. The tool also includes unlimited downloads of social media formats, with high-resolution downloads available upon charge.
What are the main features of the premium paid version of PosterMyWall?
The premium paid license provides access to reference images and videos, as well as unlimited downloads. Available features also include unlimited high-resolution image downloads, unlimited HD and 4K video downloads, and up to 3,000 emails per month.
5. Integrating digital menus using XOGO Decision Signage
Can be used on PC, Mac, and Android environments, XOGO Decision Signage digital signage software allows you to download content, create playlists, and control various players. Among its functionalities, this tool offers the integration of digital menus, while allowing you to choose customizable templates, define execution times, and assign them to specific readers. From the Media Library menu, users can download or view links, QR codes, social media feeds, videos, or images.
XOGO users can set content to be displayed spontaneously in the middle of the video, and trigger immediate playback of any content on any device using the “Realtime” feature. Video support is also offered via this solution.
Overall Rating: 4.4/5 (162 reviews)
What are the main features of the free version of XOGO Digital Signage?
The free version of the software supports up to 15 media items per library and videos up to one minute in length. Advanced content planning tools and free email support are also available to customers.
What are the main features of the paid Pro version of XOGO Digital Signage?
The Pro subscription eliminates some of the content limits. Videos can be in HD and 4K resolutions and can be up to five minutes in length. In addition, users have access to the application programming interface (API) and can deploy it on site.
How do you choose the best digital signage software for your business?
Choosing the right digital signage tool can depend on a number of factors, including:
- The location of your screens
- The type of media you are trying to display
- The size of your marketing campaign
- The skills of your content managers
- The size of your screen fleet
Additionally, functions such as zoning, marking, and overlays may be necessary for growing SMEs, while larger businesses may be more concerned with the cost and ease of installing and maintaining equipment.
For companies looking for a professional solution capable of managing large fleets of screens with personalized support and intelligent content programming, Cenareo represents a leading option on the French market. The solution combines power, ease of use and local expertise to maximize the ROI of your digital signage projects.
For businesses with more limited budgets or a limited number of screens, the free solutions presented in this article can be an interesting starting point, although they generally offer fewer advanced features and support.
It is therefore necessary for SMEs to take into account their needs and infrastructure when choosing digital signage software.
And now?
Discover how Cenareo can transform your communication on screens by contacting our experts for a personalized demonstration of the solution.
To explore other options, check out our digital signage software catalog to find the tool you need.
