Different solutions can allow a company to highlight and diversify its marketing campaign. Among them is digital signage, a solution that helps organizations present their content in a memorable way to consumers. In this article, discover a ranking of 6 digital signage solutions for businesses.
In this article
- Cenareo, the French reference solution for large-scale screen parks
- Anima, a tool to personalize campaign content
- EasySignage, a dynamic signage solution to facilitate distribution on social networks
- PosterMyWall, a digital signage software to support campaign planning
- Integrating digital menus using XOGO Decision Signage
- Yodeck, a solution to optimize the display of information in real time
Digital signage, a powerful communication tool
Whether it is advertising at a bus stop, information panels at an airport, or even digital screens allowing you to consult the catalog of a decoration store, dynamic signage is indeed present in the daily life of consumers.
By using digital screens to present dynamic content (texts, images, videos, interactive content, etc.), this type of display is now one of the powerful communication tools for a company. According to Digital Signage Today, digital signage generates better retention rates and brand awareness as well as increased views, sales, repeat customers, and purchase amounts.
To design, distribute, plan, and manage multimedia content on multiple screens, businesses can use dedicated solutions: digital signage software.
How can digital signage software help businesses?
Whether they are SMEs or larger organizations, businesses can take advantage of these digital signage solutions in a number of ways:
- Disseminate public information about events, applications, product launches, etc.
- Provide teams with information on company policies and procedures
- Provide advice or directions to get to an administrative building, a clinic, a campus, etc.
- Distracting the occupants of a waiting room
- Show discounts and promotions
- Show clear instructions to improve customer service
- Building brand awareness through taglines, logos, and other visual elements
In this article, we list 6 digital signage solutions for businesses in order of relevance. These solutions include features that facilitate the on-screen display and programming of digital content, ranging from professional solutions to free options for small organizations.
You will find the complete methodology at the bottom of this article.
1. Cenareo, the French reference solution for large-scale screen parks
Founded in France in 2012 under the name of Citymeo, Cenareo has established itself as a major player in the French digital signage market. The solution offers an intuitive and ergonomic SaaS platform, specially designed for the management of large-scale screen fleets.
Cenareo allows companies to manage their campaigns as close as possible to their audiences, with high added value functionalities: news, dynamic and RSS feeds, social networks, screen synchronization, contextualization and performance indicators.
The main features of Cenareo
Centralized management platform: accessible from any device, the solution makes it possible to manage screens and their contents (addition, creation, retrieval, orchestration) remotely and in real time.
Standalone player: Cenareo offers a compact player (104 x 74 x 30 mm, 108 grams) that guarantees continuous streaming without a black screen. Once plugged in via HDMI and connected to the network (Ethernet or WiFi), it starts on its own and displays content in Full HD (1920 x 1080), even if the connection is lost. The power consumption of the player is less than 4 watts. The solution is also compatible with certain ranges of Samsung (Tizen), Sharp/NEC and Philips screens without requiring an external player.
Smart programming: thanks to an advanced algorithm, content is broadcast according to customizable criteria (hours, days, distribution rate) and external parameters (weather, stock status, geographical area).
Extensive connectivity: Cenareo connects to Digital Workplace tools (Microsoft Teams, Google Workspace, Google Workspace, Slack) and business tools (Dashboard, data flow, stock status). A large number of standard feeds are included (weather, traffic, social networks, ephemeris).
Proactive technical support: an automatic alert system reports breakdowns, and in the event of a major incident on players, a standard exchange per package is included in the subscription. The SaaS architecture allows Cenareo to intervene quickly remotely.
Performance measure: indicators make it possible to optimize communication by monitoring the attractiveness of the media, the freshness of the content and the contextualization of the campaigns.
Business sectors and customers
Cenareo supports companies in all sectors: retail, DOOH, internal communication, health, education, catering and tourism. Its customers include brands such as Etam, Undiz, Leroy Merlin, Leroy Merlin, E.Leclerc, Engie, EDF, Volvo Car France, Diana Pet Food, Diana Pet Food, Triumph and AXA France.
User rating: 9.5 out of 10 (verified reviews on various platforms)
Ease of use: 4.8 out of 5
Customer service: 4.8 out of 5
Value for money: 4.8 out of 5
What are the main characteristics of Cenareo?
The solution works in SaaS mode with an annual subscription whose price varies according to the size of the screen fleet. The subscription includes access to the SaaS platform on all devices, automatic updates, technical support with a supervision center, and the guarantee of replacing players in the event of a major incident.
Free trial
Cenareo offers a free two-week trial to allow businesses to test the platform and assess its suitability with their needs.
2. Anima, a tool to personalize campaign content
Anima is a digital signage software that can be deployed on PC, Mac, iOS and Android environments. This solution can be used to project audio and video content onto various types of devices. The main menu includes a display management tool, a story center and a media library to manage various media (images, videos, animations, etc.) as well as PDFs, links, or even QR codes. Users can create digital menus, import and export data, preview content, upload, or schedule content to be broadcast based on specific events and time constraints.
This software supports the optimization of the content creation process by offering customizable templates according to user needs, as well as the possibility of using video support. In addition to these features, Anima includes various predefined widgets (home, news, news, weather, social media, calendar, labels, etc.), as well as the ability to integrate custom widgets.
User rating: 4.1 out of 5 (25 reviews)
Ease of use: 4.0
Customer service: 4.5
Value for money: 4.0
What are the main features of the free version of Anima?
The free version of Anima includes 5 screens included in a single project, the creation and synchronization of designs and models as well as support provided by the community.
What are the main features of the paid Anima Starter version?
The paid Starter version of Anima includes all the features of the free version as well as priority support.
3. EasySignage, a dynamic signage solution to facilitate distribution on social networks
EasySignage is a cloud-based digital signage software that can be deployed on PC and Android environments. With this tool, users can create personalized content using the various templates offered. From the application offered by EasySignage, information such as playlists or available storage can be displayed on a single screen.
The web version of the software includes an image template editor with cloning, layer, font, color, and background options. EasySignage also allows you to create digital menus, add slides with URLs, or even QR codes to broadcast them on social networks, for example, using the publication option.
User rating: 4.5 out of 5 (56 reviews)
Ease of use: 4.6
Customer service: 4.5
Value for money: 4.5
What are the main features of the free version of EasySignage?
The EasySignage Free license is free for one screen. It includes 200MB of storage, unlimited playlists, display statistics, and energy management tools.
What are the main features of the paid version of EasySignage?
For a fixed rate per screen and per month, EasySignage offers cloud storage space and supports an unlimited number of users. Users don't have to pay for a single screen and additional discounts apply for users with more than 20 screens.
4. PosterMyWall, a digital signage software to support campaign planning
Deployable on PC and Mac, PosterMyWall includes a content editor with options for collaborating and creating graphics, digital menu boards, and videos. This software comes with a range of customizable templates as well as an import/export option. Publishing features are available on the same screen, making it easy to create and plan campaigns to be sent via email or social media. Additionally, users can take advantage of video assistance options.
Teams can also seamlessly share their graphic designs, collaborate, edit designs, and comment on suggestions. Their work can be organized in folders and collaborators, with limited access, can also be invited.
User rating: 4.8 out of 5 (182 reviews)
Ease of use: 4.7
Customer service: 4.5
Value for money: 4.6
What are the main features of the free version of PosterMyWall?
PosterMyWall offers a free version of its editor, containing several templates and various resources, such as audio files, videos, and stickers. The tool also includes unlimited downloads of social media formats, with high-resolution downloads available upon charge.
What are the main features of the premium paid version of PosterMyWall?
The premium paid license provides access to reference images and videos, as well as unlimited downloads. Available features also include unlimited high-resolution image downloads, unlimited HD and 4K video downloads, and up to 3,000 emails per month.
5. Integrating digital menus using XOGO Decision Signage
Can be used on PC, Mac, and Android environments, XOGO Decision Signage digital signage software allows you to download content, create playlists, and control various players. Among its functionalities, this tool offers the integration of digital menus, while allowing you to choose customizable templates, define execution times, and assign them to specific readers. From the Media Library menu, users can download or view links, QR codes, social media feeds, videos, or images.
XOGO users can set content to be displayed spontaneously in the middle of the video, and trigger immediate playback of any content on any device using the “Realtime” feature. Video support is also offered via this solution.
User rating: 4.4 out of 5 (162 reviews)
Ease of use: 4.4
Customer service: 4.3
Value for money: 4.4
What are the main features of the free version of XOGO Digital Signage?
The free version of the software supports up to 15 media items per library and videos up to one minute in length. Advanced content planning tools and free email support are also available to customers.
What are the main features of the paid Pro version of XOGO Digital Signage?
The Pro subscription eliminates some of the content limits. Videos can be in HD and 4K resolutions and can be up to five minutes in length. In addition, users have access to the application programming interface (API) and can deploy it on site.
6. Yodeck, a solution to optimize the display of information in real time
Deployable on PC and Mac, Yodeck makes it easy to control monitors remotely, monitor screens, and track their GPS position from a centralized dashboard. From the main menu, panels allow you to create layouts using customizable templates, video support being also available. Using the various widgets included, users can add digital menus and configure screens to display real-time information, such as news feeds, weather updates, videos, and live streams.
For a “plug and play” experience, pre-configured Yodeck and Raspberry Pi players are offered to annual subscription users. These players download most of the content locally so they can be delivered offline.
User rating: 4.6 out of 5 (on different platforms)
Ease of use: 4.5
Customer service: 4.4
Value for money: 4.7
Choose the solution adapted to your needs
This article presents 6 digital signage solutions that meet different needs and budgets. In first position, Cenareo stands out as a comprehensive professional solution, ideal for businesses that want to deploy a large-scale digital signage strategy with advanced management features, intelligent programming and proactive technical support.
The free solutions presented (Anima, EasySignage, PosterMyWall, PosterMyWall, XOGO and Yodeck) may be suitable for small structures or scaled-down digital signage projects. They offer basic functionalities to start and test digital signage without significant initial investment.
The choice of your solution depends on several factors: the size of your screen fleet, the complexity of your programming needs, the importance of technical support, the need for integrations with your business tools, and your strategic goals in terms of digital communication.
For companies looking for a scalable, robust solution accompanied by responsive technical support, Cenareo represents a strategic investment to maximize the impact of their communication on screens.
Methodology: This list was established by analyzing the digital signage solutions available on the French market. The information on Cenareo comes from verified official sources and authentic user reviews. The free solutions have been selected from those available in France and have obtained a minimum rating of 4.3 stars out of 5 on TripAdvisor.
