Store window screen, why and how to adopt it?
To stand out and capture the attention of passers-by, the window remains the major asset of businesses. But today, a simple static display is no longer enough in the face of the intensity of street competition. The store window screen is a modern and powerful tool to boost your visibility and strengthen your brand image.
What is a window screen and why should I use it?
A window screen is a dynamic display device designed to be installed behind the window of your store or directly integrated into its surface. It broadcasts varied multimedia content, images, videos, videos, animations or promotions, to transform the window into a real advertising medium that captures the eye of passers-by.
Why adopt a screen for store windows?
A bright, animated screen is much easier to distinguish than traditional posters. It gives a modern and professional touch to your store, while allowing you to update your promotions and messages in real time, without having to print new materials.
What are the advantages for your business?
Increase in store traffic
The window screen attracts more attention from passers-by. More potential visitors automatically mean more sales opportunities. The Cenareo digital signage solution, specially designed for points of sale, allows businesses to create more attractive and effective windows that really boost the visit to the store.
Flexible and responsive communication
Thanks to dynamic signage, you can change your content at any time: last-minute sales, special promotions, new products. Cenareo offers an intuitive SaaS platform that centralizes the management of your messages in real time. No need to handle paper supports or stickers, a simple click is enough to update your window, even outside of business hours.
Improving brand image
A store window screen reflects an innovative and professional image. It shows that you're staying on the cutting edge of technology, which builds customer trust in your brand. Digital signage transforms your point of sale by offering a more modern and immersive shopping experience.
How to install a window advertising screen in an optimal way?
Choosing the strategic location
Place your window advertising screen where the passage is most important. Make sure it's easily visible from the street or aisle at the mall. With Cenareo, you can program different campaigns according to the times of the day and the geographical areas to maximize the impact.
Check the brightness
For optimal visibility, opt for a screen with a brightness adapted to outdoor lighting. High-brightness screens are recommended to avoid reflections and ensure readability even in direct sunlight. The Cenareo solution is compatible with all types of screens, whether they are LCD, LED or display totems.
Select attractive content
Quality visuals, short and powerful messages, and limited-time promotions create a sense of urgency. The more impactful your content is, the more you capture the audience's attention. Cenareo allows you to intelligently program your content thanks to an algorithm that takes into account numerous contextualization criteria, such as weather, schedules, or even the stock level of your products.
What type of digital signage screen should I choose?
LED or LCD monitors for high brightness and vibrant colors, or larger display totems that immediately catch the eye. The choice depends on the configuration of your window, your budget and your communication goals. The Cenareo platform adapts to all screen formats, vertical in the window or horizontal inside, and allows you to connect any screen thanks to its player (a compact box that simply plugs in behind the screen).
Easily manage your screens with a complete solution
The Cenareo solution offers much more than just management software. It offers an ergonomic platform that guarantees effective and impacting communication on screens, with functionalities dedicated to businesses: creation of content directly from the platform, retrieval of content from YouTube or your social networks, intelligent programming according to various criteria, remote management of your entire fleet of screens.
Retailers that use Cenareo are seeing concrete results. According to a Nielsen study conducted with 120 retailers using a digital signage solution, 80% of them saw their sales increase by 33% compared to those made with traditional printed posters.
Conclusion
Adopting a store window screen with a solution like Cenareo is an effective way to modernize your communication and boost your visibility. You're streaming compelling content all the time, even outside of business hours. The window advertising screen transforms the simple passage in front of your store into a visual experience that encourages the customer to enter, while giving you total control of your messages from any connected device.
