In a saturated urban environment, capturing the attention of passers-by is a challenge. According to IPSOS, 83% of people recognize that a dynamic message is much more eye-catching than traditional posters. The window screen is an essential solution to stand out and increase store traffic.
Why install a window screen?
Your window is the first point of contact with your customers, available 24/7. A well-positioned screen allows you to:
- +50% store traffic | +33% in sales | 83% memory (vs 44% paper display) | 1/5 impulse purchases
Key benefits: Maximum visibility, total flexibility (changes in a few clicks), modernized image, real-time contextual communication, ROI in 12-18 months.
Essential choice criteria
Brightness (criterion 1)
- 2,000 cd/m² : low exposure | 3,000-4,000 cd/m² : standard | 5,000-6,000 cd/m² : full sun
Size
- 32-43" : small shops | 49-55" : standard | 65-75" : large windows
Other criteria
- Resolution : Full HD minimum, 4K for 65"+
- Duration : 24/7 pro models with advanced cooling
- Orientation : Portrait (narrow windows) or Landscape (wide windows)
Available technologies
High brightness LCD : Standard solution (3,000-4,000 cd/m²), optimal quality-price ratio. For the majority of businesses.
LED : Maximum brightness (6,000 cd/m²), custom formats. For flagship stores, shopping centers.
transparent LEDs : See through the slab, natural light preserved. For luxury shops, jewelry stores.
Installation
Positioning : Eye height (1.50-1.70 m), perpendicular to passers-by, visible 10-20 m.
Fixation : Floor (large windows), wall (space saving), ceiling (floating effect), double-sided (street + interior).
Hook-up : Plug & play, 220V socket + Wi-Fi/Ethernet, configuration in a few minutes.
Content Management
Modern SaaS platforms : Intuitive interface, customizable templates, intelligent planning, multi-screens, statistics. 30-100 €/month (platform, updates, support, cloud storage).
Effective content
Duration : 8-12 sec in the window, 30-45 sec in the waiting area.
Principles : 1 idea/visual, bright colors, short texts (5-7 words max), Full HD, visible call-to-action.
Types : Promotions, news, lifestyle, testimonies, events, brand values.
Contextualization : Automatic adaptation of weather, schedules, stocks, local events.
Sectoral uses
Fashion : Shows, collections, sales | Catering : Menus, offers, visuals | Agencies : Catalogs, news 24 hours a day | Beauty : Benefits, before and after | Health : Prevention, services, advice
Budget
Hardware : 32-43" (1200-2,000 €), 49-55" (2,000-3,500 €), 65-75" (3,500-6,000 €) + Installation (300-800 €) + Software (30-100 €/month)
Leasing : No initial investment, maintenance included, deductible rents. 100-150 €/month for 55".
Average store ROI : Investment €3,000 + €600/year software. Earnings: +7 500 €/year CA + 1 000€ printing savings = ROI 12-18 months.
Advanced strategies
Multi-screens : Mix 70% national content/30% local content. Coherent path: window → entrance → department → cash register.
Retail media : Internal management (suppliers) or external (specialized agency). Income: 500-3 000 €/month depending on traffic.
Maintenance
Support : Remote monitoring, intervention <24h, immediate replacement, multi-channel support.
As-a-Service : All inclusive (rental, software, maintenance, replacement, updates, support). Ex: Baker -30% costs on 182 stores.
regulating
Legal : Condominium, PLU, protected areas, light pollution, PMR accessibility.
Environment : Light sensor, shut off, shut off, Energy Star certificate, duration 5-10 years.
Conclusion
The window screen is an essential marketing tool. 83% more attention, +33% sales, ROI 12-18 months.
3 pillars of success: Good equipment (high brightness), powerful software (intuitive platform), impacting content (short, visual, contextualized).
Modern solutions (leasing, subscription) without massive investments. Actors like Cenareo accompanied Boulanger, AXA, Triumph.
Transform your storefront into dynamic media 24/7. The question: “How to make the most of it?” Analyze, define, compare, get started!
