Choosing a digital signage system is a strategic investment for your business. Connected screens transform your visual communication, whether you want to broadcast information in real time, promote your products or strengthen your brand image. Faced with the diversity of solutions available on the market, we guide you to identify the platform that will precisely meet your operational and budgetary needs.
Compare digital signage solutions on the market
The market for digital signage solutions now offers a wide variety of platforms accessible to SMEs and businesses. Your choice should be based on several objective criteria. Price is naturally a first filter, some solutions work by monthly subscription, others require a larger initial investment. Compare pricing models based on your number of screens and anticipate price changes when you add new devices.
Some software requires proprietary players whose unit price impacts your budget, while others work on standard devices or even without dedicated hardware via the cloud. Review user reviews to assess the reliability of the solutions, as a stable platform prevents broadcast interruptions that hinder your communication. Feedback often reveals the weak points that commercial demonstrations mask.
The functionalities offered vary significantly from one software to another. Basic solutions offer simple content delivery, while the most comprehensive solutions include multi-site management, advanced programming and automatic brightness adjustment. Your sector of activity will guide your priorities, a business will favor promotional functions to promote its products, while an industrial site will seek robustness and simplicity.
Founded in 2012 in Labège by four engineers from ENSEEIHT, Cenareo quickly established itself as a French reference in digital signage. Cenareo's SaaS solution is distinguished by its ease of installation and its transparent subscription model. More than 20,000 screens are now controlled by the Cenareo platform in 32 countries, for reference customers such as AXA, Boulanger, Etam, Engie, EDF or Shell.
The essential functionalities of a powerful software
High-performance digital signage software can be recognized by its centralized management capacity. You must be able to control all of your screens from a single interface, program your content in advance and modify your campaigns remotely. This centralization of management represents a considerable gain of time for your teams.
Cenareo offers precisely this approach with its intuitive management platform that allows rapid internal adoption, especially for local field teams. The solution offers centralized and remote management of all your screens with an overview of the fleet and users, which considerably simplifies the management of even the most complex fleets.
Supported content formats determine your creativity. Your solution should natively accept HD videos, high-resolution images, dynamic web pages, and RSS feeds. The best players easily play the main multimedia formats without requiring prior conversion. The smooth reading of the videos also guarantees a professional display that enhances your messages.
The Cenareo player is characterized by its particularly low energy consumption, around 3.5W in conventional use, which is ten times less than conventional players. The solution works in a plug and play manner and uses WiFi to deliver content, including HD videos, to any screen. In the event of a remote technical problem, Cenareo replaces its readers free of charge, which guarantees the continuity of your communication.
First and foremost, look for these technical characteristics:
- The management of multiple display areas on the same screen to broadcast several information simultaneously
- The automatic adaptation of the brightness according to the ambient environment, particularly useful for window screens
- Precise schedule to broadcast the right content at the right time according to your activity
- An automatic backup and recovery system in the event of a network outage
Cenareo integrates a unique intelligent programming feature thanks to its algorithm that automatically creates communication scenarios based on your distribution criteria. You can program your campaigns according to outdoor weather, stock status, schedules, days or the desired distribution rate. This automatic contextualization makes it possible to communicate the right message at the right time without having to manually program each playlist.
The customization options allow you to adapt each content to your graphic charter and your specific messages. Cenareo offers content creation templates that can be customized to your charter, as well as thematic communication flows adapted to the seasonality of sales. These templates allow local teams to update the necessary information in a few clicks while respecting the global brand image. The fine adjustment of the brightness improves readability while maintaining the life of your screens.
The Cenareo platform also offers performance indicators to optimize your communication, in particular the attractiveness of your media, the freshness of the content and the contextualization of campaigns. This data allows you to adjust your strategy to maximize the impact of your screens.
Optimize your internal communication with connected screens
Your internal communication strategy is more effective thanks to smartly positioned connected screens. Break areas, reception areas and production areas become contact points where you disseminate your strategic information. Employees naturally consult these visual materials, unlike emails, which often remain unread.
Broadcast dashboards in real time also motivates your teams by visualizing the objectives achieved. Performance indicators, production figures or commercial statistics come to life on your screens. This transparency reinforces collective commitment and values the results obtained.
Cenareo allows you to connect your digital signage solution to your Digital Workplace, whether it is Microsoft Teams, Google Workspace, Facebook Workplace or Slack. Campaigns relayed on the screens can be simultaneously broadcast on your internal tools for total digital inclusion. The solution also offers a system of user rights to allow “glocal” communication, that is to say global management with local adaptations in complete confidence.
Safety messages, procedures, or new product launches flow instantly throughout your organization. The visual promotion of your flagship products also makes your teams aware of the commercial arguments to be developed. According to the testimony of a Cenareo client, “the campaigns are easy and quick to create, the groups of screens allow us to strategically target our employees, in particular the break rooms in stores that broadcast a mix of local and national information.”
The frequency with which your content is updated determines the attention paid to your screens. Alternate between operational information, internal news and unifying content to maintain interest. Well-orchestrated digital signage structures your communication and reduces time-consuming information meetings.
In particular, Cenareo has supported companies such as Boulanger in optimizing their internal communication. The brand has reduced its total cost of ownership of digital signage in its 182 stores by 30% thanks to Cenareo's SaaS model, which integrates ultra-simplified installation and responsive remote maintenance.
Your choice of digital signage solution provides a lasting structure to your communication strategy. Modern software offers the flexibility to adapt your messages to each context, each audience, and each objective. Compare solutions methodically by testing their interface, check the quality of technical support and anticipate future developments. A well-sized system enhances your content without excessive complexity, for visual communication that truly enhances your operational efficiency.
