Digital signage allows content to be broadcast on a single screen or on a multitude of screens. These screens can then simultaneously broadcast content synchronized with each other. Multi-screen synchronization is possible regardless of the type of content played (image, video, template, etc.).
The visual effect of synchronized content makes it possible to obtain, quite simply, a more qualitative result that will be more attractive for your visitors. Thanks to screen synchronization, produce the wow effect of digital signage.
Examples of uses of multi-screen synchronization in digital signage
Synchronizing content between several screens offers a multitude of configurations and renderings depending on the desired result. It is ideal for a screen wall, but not only that. Here are some examples of uses to make good use of them.
Fast food (menu board)
When it comes to displaying menus on screens in fast food restaurants, you are often faced with different content to be broadcast on each screen, but you want to group by theme (your entire range of drinks, then the various menus available, and finally the à la carte options).
In the retail sector (in store)
The use of synchronized content on different screens is frequent and interesting in many places open to the public such as train stations or shopping centers. All the screens in an area in a shopping center, or even each screen present on the checkout lines in a supermarket can be synchronized identically to all broadcast the same content at the same time (inter-screen synchronization is then used with the principle of duplicating the same content).
On a welcome wall (in the corporate area)
Boost your reception or waiting areas with the help of a screen wall. You can broadcast important information about your company, local news and add welcome messages for your visitors. Mix content played on all synchronized screens with disassociated content, screen by screen.
Multi-screen synchronization in the window
Make your window attractive by playing with content on different screens. You can display your current promotions, the best-selling product, but also, simply, your brand image in a large format.
Synchronous start: different configurations possible
The synchronous start of a media offers several possibilities to play with your content.
Broadcast identical content on multiple screens
Multi-screen synchronization can allow the same content to be broadcast simultaneously on all your screens. The same content is then replicated identically on each of the screens. The broadcast is simultaneous.
Dissemination of alternating content
Screen synchronization can allow two different (or more) content to be broadcast simultaneously on two screens (or more) nearby. Content A starts on screen 1 while screen 2 plays content B, then vice versa.
Broadcast animated content that moves from one screen to another
Generally the most sought after effect for a wow result of dynamic signage: multi-screen synchronization allows the broadcast of animated content starting on a first screen and then moving to the neighboring screen, and so on. The screens then broadcast their own content one after the other.
Broadcast extended multi-screen content
Finally, screen synchronization makes it possible to broadcast only one and the same extended content on a set of screens, more commonly known as a “screen wall”. The content is then divided into as many parts as there are screens determined in your configuration. The whole thing is broadcast simultaneously to visually reform only one and the same content.
This configuration is often alternated with the broadcasting of different content per screen between two sequences, in order to increase their visual impact.
Do not hesitate to play with all of these possibilities offered by digital signage in order to increase the impact of your communications. Whether you want to display the same content at the same time on different screens, or a logical (but different) sequence of content responding to each other on nearby screens: mix content and configurations. Alternate the use of a single content extended across all of your screens with animations flowing from one to the other.
Cenareo: a complete solution for digital signage on large screen parks
Cenareo is an intuitive and collaborative SaaS digital signage solution that simplifies the management of large screen fleets to maximize the impact of communication. Founded in 2019 under the name of Citymeo in IOT Valley, the company based in Labège quickly gained popularity in the digital signage sector.
An ergonomic and powerful platform
The Cenareo digital signage solution offers the possibility of broadcasting all types of content on a large number of screens. The management platform is intuitive for rapid internal adoption, especially for local field teams, and allows centralized and remote management of all your screens with an overview of the park and users.
Advanced features for targeted communication
The platform allows brands to manage their campaigns as close as possible to their audiences, with high added value functionalities such as news, dynamic and RSS feeds, social networks, contextualization and performance indicators.
Cenareo's intelligent algorithm is responsible for creating communication scenarios based on your distribution criteria. The solution connects to your work tools (Microsoft Teams, Google Workspace, Google Workspace, Google Workspace, Slack) and campaigns relayed on the screens can be broadcast on your internal tools for total digital inclusion.
Simple installation and expert support
Cenareo digital signage software uses plug and play equipment that offers a quick installation that you can do yourself. A standalone player is available to connect the screens to the platform and guarantee continuous broadcasting without black screens.
Cenareo offers an expert partner who is transparent in terms of costs and proactive in terms of support for a rapid ROI of the project. If the team is unable to resolve a remote issue on the drives, they replace them free of charge.
Concrete results for businesses
The Boulanger brand has reduced its total cost of ownership of digital signage in its 182 stores by 30% using Cenareo, thanks to the SaaS offer that integrates ultra-simplified installation and reactive remote maintenance.
Do you want to deploy an efficient digital signage solution for your business? Cenareo is particularly appreciated by companies seeking to improve their communication through an intuitive interface and a flexible platform, adapted to corporate offices to manage internal communications within offices and in retail to boost customer engagement in stores.
